Golden Goose launches an innovative CGI campaign, introducing the latest Marathon sneaker model
Author: Kantinan Srisan | Photographer: Courtesy of Golden Goose
Jul 23, 2024
"...After opening a new boutique and café at EmQuartier shopping centre in March, this stylish Italian brand has now released an advanced CGI campaign to emphasise its innovative edge. The campaign celebrates the launch of the Marathon, a vintage-inspired sneaker from the 70s, reimagined with modern technology..."
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The name "Marathon" isn't just a random choice. It reflects the popularity of athletics in the 70s, brought back with cutting-edge technology. The sneakers feature a 3D-printed spoiler, and premium materials like nylon, Nappa leather, and Nubuck leather. They come in various colours, including shiny silver, black, bright red, elegant blue, and classic white. Each pair prominently displays the brand's iconic 'Golden Star' on the side.
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Additionally, the new Marathon CGI campaign perfectly blends the vintage charm of the sneakers with the futuristic essence of CGI technology. The stunning CGI visuals elevate the iconic model beyond reality. Eye-catching posters around Venice showcase the Marathon's design, prompting viewers with the question, "How big can you dream?"
The Marathon sneakers are now available at www.goldengoose.com and boutiques worldwide.
Also See: Golden Goose has officially opened its first branch in Thailand
