Full Face, No Mascara: The trend that blends softness and power together

“…In recent times, there have been countless makeup trends that have come and gone, each making a significant impact. From the 'Makeup Like No Makeup' look, which emphasises natural skin and effortless beauty, to the more bold and striking Western-inspired glam. However, in 2025, it seems makeup is taking a new direction, combining elements of both these trends into one – the ‘Full Face, No Mascara’ look. Today, #legend_th invites you to explore this exciting trend…”

^{Image Courtesy of @jennierubyjanne and @haileybieber}

The ‘Full Face, No Mascara’ look is exactly what its name suggests: a full makeup look without the use of mascara. The eyes are kept soft, with a natural finish and just a hint of shimmer, while the cheeks are given a pop of vibrant colour and the lips are bold, often in deep tones. This creates a flawless balance, showcasing natural beauty with a twist.

^{Image Courtesy of @vousmevoyez}

In fact, the Full Face, No Mascara trend has been gaining momentum since early last year, with standout moments like Riley Keough’s striking natural-yet-bold look at the 2024 Met Gala. Beauty trendsetter Hailey Bieber has also been a major influence, often going viral for her own take on this makeup style.

^{Image Courtesy of Getty Images and @haileybieber}

At this point, some may worry that skipping mascara could leave the eyes looking too bare. The solution? Eyeliner to define the eyes, or eyeshadow that adds dimension and depth, creating a multi-dimensional effect without the need for mascara.

^{Image Courtesy of @heybiblee}

The Full Face, No Mascara look appears to be rapidly gaining popularity in 2025, as seen in the natural yet striking makeup looks of South Korean celebrities who have embraced this trend, confidently showing off their bare lashes.

^{Image Courtesy of @xeoesoxee, @_imyour_joy, and @lavieenbluu}

Also see: The hair colours set to dominate 2025