Fendi unveils its first full-fledged fragrance collection

“…When it comes to brands like Fendi, most people instantly associate them with iconic fashion items, leather goods, or distinctive jewellery. However, this perception might be evolving. Recently, Fendi took a significant step by unveiling its inaugural full-fledged fragrance collection, signalling a notable expansion in its brand portfolio…”

In celebration of nearing a century of Maison Fendi, the brand has chosen to reinterpret its identity through a unique lens. This is achieved through 7 exquisitely crafted fragrances that encapsulate the brand’s essence. The inspiration for these remarkable scents stems from the legacy of Adele Casagrande Fendi and Edoardo Fendi, who founded a fur and leather workshop in Rome, Italy in 1925. Passed down through generations, these fragrances serve as an invitation to journey through the special relationships and stories of key figures within the Fendi empire.

Prima Terra: Kim Jones
Perfumer: Quentin Bisch

In the southern and eastern parts of Africa is a place that holds cherished childhood memories for Kim Jones. This sentimentality is beautifully captured in Prima Terra, a fragrance that evokes reminiscences of youth. It shines with a blend of sweet tangerine from Calabria and Sicily, and rosemary from Tunisia and Morocco, telling of the freshness of a cologne inspired by uninhibited experiences, offering a refreshing and enduring warmth to those around.

“When we created the fragrance, my desire was to bring together all the scents that made up this chapter of my life: my youth in Africa.” Kim Jones

Perché No: Silvia Venturini Fendi
Perfumer: Quentin Bisch

The fragrance transcends mere scent; it narrates Silvia Venturini Fendi's mindset, where "Why not" embodies a life mantra. It conjures a feeling of freshness and sunlight amid the gardens of I Casali del Pino, a countryside retreat near Rome frequented by the Fendi family on weekends. Memories of childhood and comfort amidst this vibrant ambience are conveyed through a warm hint of Brazilian pink pepper, delicately infused with incense smoke. Transparent, it emanates the warmth of existence. Sandalwood.

"A white sheet drying in the sun is at once very simple, very beautiful and very evocative.” Silvia Venturini Fendi

Sempre Mio: Delfina Delettrez Fendi
Perfumer: Quentin Bisch

The exquisite fragrance, filtered through the artistic sensibilities of Delfina Delettrez Fendi, captures her childhood memories of feeling interconnected with nature. It presents itself through symbols of freshness, akin to the scent of Calabrian bergamot, grounded and mystical like its cedarwood, accompanied by the intense and sharp essence of Moroccan orange blossom. Sempre Mio can be likened to a fragrance that narrates tales of natural roots and binding connections.

“I wanted to talk about who I am, and where I come from. Sempre Mio is an intimate journey, it’s the woman I am, the way I define myself.” Delfina Delettrez Fendi

Ciao Amore: Leonetta Luciano Fendi
Perfumer: Fanny Bal

The radiant fragrance of Ciao Amore embodies a moment akin to being timeless for Leonetta Luciano Fendi. This creation transports her back to Ponza, an island nestled between Rome and Naples, where the Fendi family spends summers together. It evokes memories of the rugged cliffs plunging into the Mediterranean Sea, accompanied by the scent of orange blossoms from Tunisia, blending harmoniously with the sunlight.

“’Ciao Amore’ is how I greet my friends and the people I feel close to, to feel even closer. It’s spontaneous and lively, reflective of my personality.” Leonetta Luciano Fendi

Dolce Bacio: Anna Fendi
Perfumer: Anne Flipo

Like a long-lasting lipstick, as fragrant as love, and as sweet as emotions, these are the elements that Anna Fendi bestows upon the fragrance she has crafted. The vibrant burst of the Roseto di Roma Dolce Bacio rose garden, nestled in a lush and flower-filled city, is encapsulated within. This fragrance carries sunny apricots and the dry, smoky accents of its Indonesian patchouli. It is further enriched with the powerful yet gentle Damascene rose from Turkey, all at once potent and soft.

“It's the scent that personifies my mother. A woman who is both very strong and very gentle, a common trait of all Fendi women.” Silvia Venturini Fendi

Casa Grande: Adele Casagrande Fendi
Perfumer: Quentin Bisch

Casa Grande encapsulates the essence of origin and success, filtered through the emotions of Adele Casagrande Fendi, the pillar of the family. It embodies the fragrance of royalty, the foundation of success, intense like leather, and warm like animal fur. It gathers all of Fendi's history, starting from the spicy aroma of Somali myrrh, the roundness and complexity of amber, the softness of luscious cherry, and the generosity of leather. Vanilla and tonka bean balance the strength and power of a Maison that is also one of intimacy.

"Imagining a leather workshop in Istanbul for the Casa Grande fragrance was a way of recalling the family's roots and paying tribute to the founders." Silvia Venturini Fendi.

La Baguette: the twins Tazio and Dardo Vascellari Delettrez Fendi
Perfumer: Anne Flipo

The innocence of childhood of the twins Tazio and Dardo, sons of Delfina Delettrez Fendi, is transmitted through the fragrance of La Baguette. Elevated by the scent of iris flowers with a powdery essence from France, accompanied by the seductive aroma of Madagascar vanilla, which entices with its sweet allure. It concludes with the subtle, comforting, and velvety touch of leather, evoking feelings of happiness, playfulness, and softness simultaneously.

“I was pregnant when I designed the Baguette bag: it's a timeless piece that will always be associated with the idea of a new generation.” Silvia Venturini Fendi

Those intrigued by the enchanting fragrances of the debut collection, featuring the first-ever seven scents from Maison, can now embark on a sensory journey at the Fendi booth and on fendi.com starting June 20th.

Sources: Fendi

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