Fendi launched the new 'Roll Bag' in collaboration with 'Made For A Woman'

“...FENDI launched the new Roll Bag, crafted in collaboration with Made For A Woman (M4W), a society led by women and businesses for social impact centered around women. This bag aims to cater to contemporary needs and draws inspiration from the archive of the Summer 2024 collection. The initiative of creating this bag simultaneously celebrates the legacy of artisans while driving forward with determination…”

Fendi is committed to social responsibility and sustainable support. The Roll Bag is crafted from locally sourced natural materials like raffia fibres from the native palms of Madagascar. Handwoven with meticulous craftsmanship, it features the iconic FF logo in two-tone and leather strap decorations, using the distinctive Selleria stitching technique. The bag respects the original design from 1997 while enhancing its softness and functionality with its spacious shape and long leather strap. Additionally, for Summer 2024, FENDI collaborates with Made For A Woman to specially create the 'hand in hand' Baguette Bag, showcasing respect for Malagasy artisans from the inception of the Roll Bag and the Baguette Bag.

Made For A Woman has been certified by the Fair Trade Organisation since 2022 and has various projects aligned with the goals of United Nations development groups. Moreover, Made For A Woman has gathered visionary innovations and excellence that are aligned with FENDI's spirit. This project involved over 350 artisans to create this exceptional work, inspiring women with the initiative to simultaneously celebrate the legacy of skilled artisans while driving forward with determination.

"These bags are akin to daily life icons, retaining their usefulness over time. They are meaningful objects that reflect identity and mark the passage of time, in some way crossing through the eras. I love seeing people touch our bags, even though the craftsmen who produce them are prepared to create perfect works. However, slight imperfections also indicate actions taken with time and special human care," said Silvia Venturini Fendi, Creative Director of Accessories and Menswear.

In collaboration with Made For A Woman, the new FENDI Roll Bag is available worldwide at FENDI boutiques from June 18, 2024.

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