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FENDI introduces 'Simply FENDI,' a new soft shoulder hobo bag offering Sophisticated, minimal, and effortlessly utilitarian

Author: Pimpichaya Chaikittiporn | Photographer: Courtesy of Fendi

Jul 12, 2024

"...Italian luxury brand Fendi launches the new ‘Simply FENDI’ handbag in the Women’s Autumn/Winter 2024 collection, featuring a soft hobo design that presents simplicity while maintaining the brand's distinctive DNA. Inspired by late 90s silhouettes and understated luxury, it enhances its allure with soft and lustrous Corvara calf leather..."

Fendi, the prestigious Italian brand, presents 'Simply FENDI,' a new soft hobo shoulder bag that embodies simplicity yet retains brand's distinctive identity and strong DNA. Crafted with FF logo hardware icons subtly aligned along the bag's edges in matching tones, this bag is inspired by late 90s silhouettes. One of its standout features is luxurious Corvara calf leather, which is soft and beautifully lustrous. Additionally, the bag showcases premium and sustainable materials, including traditional leather tanning techniques and plant-based materials in production.

Moreover, 'Simply FENDI' reflects the luxurious convenience of the Women’s Autumn/Winter 2024 collection, with the bag designed in all three sizes, including large, medium (convertible to cross-body), and mini, each featuring a detailed knotted zipper puller. This collection highlights Fendi's expertise in materials, complemented by classic, sophisticated tones such as deep black and dark honey, blended with seasonal touches of blues that evoke beauty and modernity.

Also See: Tod's Unveils Di Bag, Showcasing the Elegance of a 90s Iconic Model

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