Exclusive Interview with Martin Ku: The man behind the unbeatable sound

“...A significant event has unfolded in the world of audio as Devialet, the exclusive sound brand hailing from France, has chosen to inaugurate its first boutique in Thailand at Central Chidlom department store, which took place on 1st October…”

In addition to showcasing unparalleled sound quality in the specially designed ‘Listening Room’, a key highlight of this boutique that allows attendees to experience the powerful sound capabilities of Devialet. The event featured the immensely talented DJ Iris, who demonstrated the impressive potential of the speakers for those in attendance.

What adds an intriguing layer to this occasion is the exclusive interview that #Legend_th had the privilege of conducting with Martin Ku, the Regional Director for Asia-Pacific of the brand. In this article, we will delve into his insights and perspectives on the evolution of audio technology, as well as the brand’s ambitions for its future in Thailand.

#legend_th: It is widely known that every audiophile from Devialet’s vision perfectly meets the lifestyle needs of the modern lifestyle. What is the secret behind this success?

MK: For me, it’s definitely to focus on only one single objective, which is to create the purest sound possible, while ensuring it fits seamlessly into any home. To do this, we use a range of different technologies, paying close attention to designs that are widely accepted in various home environments. We use over 200 patents to craft this unique sound. Although the technology may seem complex, our approach remains simple—we want to invite as many people as possible to just come and listen. When they do, most people say they’ve never heard a sound like this before. Even songs they’ve played many times, it’s because we blend analogue and digital technologies to produce a truly exceptional experience.

#legend_th: Each design by Devialet contains a distinctive and appealing aesthetic that stands out noticeably from others. Through the lens of Devialet, how does the design drive new experiences for the users?

MK: One key aspect is that the design is heavily focused on enhancing the sound. While we certainly incorporate French design elements for aesthetic appeal, much of the shape is actually centred around sound optimisation. For example, the speaker is round, whereas most speakers are traditionally square. We chose a round design because, when the sound is emitted, it disperses in a circular pattern, creating a 360-degree projection. This design minimizes disruption and blockage, ensuring the sound remains as pure as possible. This is a defining feature of the design.

#legend_th: What is the brand’s perspective on the trend of using artificial intelligence in the development of sound quality?

MK: This feature is now being integrated into many speakers and is becoming increasingly important in terms of design. For us, we're using it to create the best sound experience in any environment. For example, our speaker is constantly analysing its surroundings—the walls, the people—and it adjusts to provide the optimal sound wherever you're standing. Even if you place it against a wall, the sound will bounce off to enhance the left and right channels, creating a stronger surround effect. The speaker is always calculating its environment. This is one way AI is shaping the future of sound, and I believe it will become a major trend very soon, and much faster than we expect.

#legend_th: So, do you think it only benefits the industry?

MK: Absolutely, even for earphones. Earphones make thousands of calculations every second to analyse how the sound enters our ears. Since everyone has a different ear shape, the sound is perceived differently by each person. We work to tailor the sound to match the unique shape of your ear."

#legend_th: With the official launch of the Phantom I speaker, can you explain what makes this speaker so special, something other models can’t match?

MK: I guess we're talking about sound, but the real revolution lies in ADH, the Analog Digital Hybrid. This technology allows for a much smaller size compared to other systems, while still delivering high-quality sound. It enables loud, high-volume sound without distortion or background noise, and the clarity remains exceptional, even at maximum volume. In addition to ADH, we also have another advanced technology called SAM, which stands for Speaker Active Matching. This system makes calculations based on the space to ensure that the sound production is perfectly matched to the environment. We have around 200 patented designs integrated within it.

#legend_th: Turning to business matters, as the brand has decided to fully enter the Thai audiophile market, could you share with us the strategy Devialet is planning to adopt to reach the Thai target audiences?

MK: In one way, we have a similar strategy across different countries, but we also think globally, ensuring that the brand DNA remains consistent everywhere. However, we act locally by considering the unique culture of each market. We apply this approach to collaborations, whether with different brands, KOLs, or influencers, ensuring they are a good match for the brand and resonate with local consumers. For example, in Thailand, we have social media platforms featuring special content tailored specifically for the Thai market. We also collaborate with local influencers to accelerate the brand’s presence. Additionally, we're open to partnerships with local designers, which is something we find particularly exciting.

Even though we currently don't have product collaborations with other brands, we are working together in other areas. For example, we collaborate with real estate projects from the owners and with car brands. Recently, we worked with Maserati, delivering an exceptional sound experience. We're also collaborating with BYD, specifically with their new brand, Denza, where the speakers inside are by Devialet.

#legend_th: What challenges do French brands face when entering the Thai market?

MK: I think it always depends on your local partner, which is extremely important. Since we are not based in Thailand and don’t have an office here, we rely on our partners to help find the right locations. Sometimes we have ideas, but we don’t fully understand how to implement them within the local culture. That's where having the right partner becomes crucial.

Also See: Behind the Designs: An exclusive interview with William Lim, the architect, the admirable, the artist