Discover your identity through the olfactive pop-up store of O.B.A

“…Following the official launch of its store on the 2nd floor of Grayson Amarin, THE O.B.A, the Thai beauty brand known for its body care and perfumes, is unveiling an exclusive Olfactive Pop-Up Store at Central World’s G Floor. Here, guests are invited to embark on a journey of self-discovery through the captivating world of fragrance, alongside the debut of two exciting new scents: Soin and Nohr…”

THE O.B.A is a Thai body care and fragrance brand inspired by memories and emotions, featuring unique, natural extracts that embody a holistic approach to self-care. Its offerings range from luxurious body washes and skin creams to perfumes that evoke the essence of nature itself, including the signature scents HINODE, ALB, PARV, and LIKO.

The exclusive Olfactive Pop-Up at Central World tells the story of the brand’s passion for the magic of fragrance, showcasing a variety of products for fragrance enthusiasts. In addition, visitors can discover the brand’s two newly launched scents: Soin, a lively citrus-aromatic fragrance with top notes of Cashmere Musk, followed by zesty ginger and tangy tangerine, perfectly capturing the feeling of basking in warm sunlight; and Nohr, a smoky-gourmand fragrance with earthy oak, cocoa, and iris, unfolding into a deep, smoky base of Guaiac Wood and Clary Sage, evoking the quiet, serene atmosphere of sitting in a library.

Embark on a new olfactory journey and experience the latest fragrances from THE O.B.A at the Olfactive Pop-Up Store, located at the Beacon Zone on the G Floor of Central World, now through 19th July 2025.

Also see: Explore 3 new scents from The Alchemist's Garden collection by Gucci