Discover the Cutting-Edge Brands: Highlights from White Milano

"...From the previous article highlighting the exceptional qualities and intriguing significance of White Milano, which propelled the brand to the forefront of the fashion and creative realms, #Legend has meticulously curated a selection of emerging brands that graced White Milano’s platform. With invaluable guidance from Duang Poshyanonda, our esteemed tasteful consultant from #Legend_th, who personally attended the event in Milan, we’ve handpicked brands overflowing with talent and visionary creativity. These brands are primed to embrace challenges and spark innovation in the ever-evolving design industry..."

LaMILANESA

Cinzia Macchi’s contemporary bag designs are characterized by a distinctive vision: to craft captivating pieces from eco-friendly materials. Among the flagship models of LaMILANESA, the Crochet Bag stands out for its exceptional design, pattern placement, and vibrant color tones. Meticulously crafted from recycled nylon fibers processed from deep-sea waste and cork wood, its appeal extends beyond aesthetics. What further enhances its charm is that proceeds from the sale of this model also go towards supporting victims of domestic violence through a project in collaboration with LaMILANESA. It can be said that LaMILANESA is truly a talented brand that genuinely cares for its global community in every aspect.

Faliero Sarti

Founded in 1991 by Monica Sarti, this precious scarf brand is a pinnacle of sophistication, boasting unparalleled design, intricacy, and quality that are hard to come by. The brand’s designs heavily emphasize precious materials such as cashmere, wool, or silk, often adorned with distinctive and intricately detailed patterns. Furthermore, the brand has recently introduced an exceptionally unique collection inspired by the lively essence and persona of Frida Kahlo, debuting exclusively at the White Milano event this year.

Samanta Virginio

Samanta Virginio, a visionary designer hailing from Central Saint Martins, leads the way for a ready-to-wear brand that epitomises contemporary femininity with a palette of vivid hues. Her designs shine with the incorporation of floral petal shapes into both garments and accessories. Seamlessly blending American influences with the allure of Italian charm, her collections represent a story of the future world, young women, and the diverse spectrum of female gender. This narrative intricately links to the theme “Women… Magical Creatures” of White Milano in the year 2024.

Alberto Ciaschini

Hailing from Milan, a city of visionaries, this designer is poised to captivate women globally with high heels that are simply irresistible. Whether it’s the “Smoking Hot Pump,” drawing inspiration from the sleek, slender silhouette of a cigarette, or any other design in their repertoire, this brand infuses each shoe with a palpable sense of sophistication. Confirmed by their eye-catching aesthetics, meticulous attention to detail in the stitching and commitment to embellishing every aspect of the footwear set them apart. Their designs showcase a diverse range of materials, from patent leather to satin, suede to denim, and so much more. Each material is carefully chosen to evoke a unique texture and feel, adding depth and character to every step. This dangerous beauty brings yet another intriguing element to White Milano, leaving no room for debate.

Yume Yume

Another standout at the event is Yume Yume, the effortlessly stylish ready-to-wear brand from Amsterdam, captivating attendees with its innovative designs. Originating from footwear design and expanding into ready-to-wear collections, Yume Yume epitomizes a sense of effortless cool. Notable among their offerings are the “Love Heel sandals,” featuring black high heels adorned with charming red heart accents, injecting a whimsical touch into a sophisticated and edgy aesthetic. Additionally, their range includes oversized coats paired impeccably with tailored trousers, as well as garments complemented by eco-friendly vegan leather shoes crafted from pineapple leaf fibres, showcasing Yume Yume’s commitment to pushing boundaries.

Furthermore, the brand has embarked on a special collaboration with MycoWorks to create clothing and accessories made from mycelium leather—a sustainable faux leather produced from mushroom mycelium fibres. This unique collection has graced the halls of Amsterdam’s art museums, further solidifying Yume Yume’s reputation for exquisitely designed, sustainable fashion.

259 Room

The minimalistic yet striking design style, defined by the edgy character of 259 Room, showcases the design prowess of Alberto Affinito, an Italian designer. The clothing stands out with its sleek lines and sharp cuts, eschewing unnecessary frills for a focus on raw, natural materials that create captivating contrasts. Affinito’s designs introduce unique characters to fashion, particularly notable in his monochrome-toned garments. Beyond clothing design, the brand’s images and videos emphasize an artistic flair, elevating their creations to the pinnacle of artistic expression. This is a design crafted for the fashionista who shuns the ordinary and seeks the extraordinary.

Prototype: AM

A high-end ready-to-wear fashion brand from Berlin, specializing in avant-garde designs that evoke a futuristic feel, is turning heads with its strikingly chic and visionary outerwear. Their oversized silhouettes playfully embrace volume and feature innovative designs, whether it’s padded jackets or quilted coats. Utilizing water-resistant and insulating fabrics, these garments provide comfort akin to a second skin while exuding a unique, fashion-forward aesthetic. Catering to fashion aficionados who seek an unparalleled style that sets them apart from the crowd.

Sources: White Milano

Also See: White Milano unveiled its remarkable project during Milan Fashion Week 2024