Dior Addict 2025 lets every shade tell your story

“...Dior Addict makes a dazzling return in 2025, reimagined with a high-shine formula that captures the true essence of couture sophistication. This relaunch is not merely about colour, it’s a celebration of how lipstick can become a fashion statement, a reflection of individuality, elegance, and personal style…” 

At the heart of this exquisite collection is Peter Philips, Creative and Image Director for Dior Makeup, who brings a fresh perspective with ten stunning shades from the Nude N’ Roses palette. These are not your ordinary nudes; each shade is meticulously crafted to flatter diverse skin tones and elevate every look with effortless style. From soft pinks and sultry brick tones to bold rosewoods and sophisticated muted reds, every hue tells a story. Each colour draws inspiration from the House’s iconic couture jewellery, offering a rare fusion of beauty and fashion that speaks to Dior’s unique spirit.

What truly sets this edition of Dior Addict apart is the introduction of the Couture Cases, refillable lipstick cases designed to be interchangeable, allowing for endless combinations of colour and couture. Much more than just packaging, these cases feel like collectible accessories in their own right. From the timeless Dior Oblique jacquard and the soft pink Cannage fabric to the playful charm of Pinkmania’s rose-hued denim, each case brings a different mood and character, making it an item to treasure and take anywhere.

The standout shade of the season is undeniably 212 Tutu, a radiant pink-lilac that anchors this year’s collection. More than just a lipstick, Tutu is echoed across a suite of matching products, Dior Addict Lip Glow, Lip Maximizer, Glow Maximizer, and Dior Vernis nail polish, allowing you to create a harmonious glow from lips to cheeks and fingertips.

The Dior Addict formula is equally remarkable, composed of 90% natural-origin ingredients. Infused with jasmine wax and plum oil, it delivers long-lasting hydration with an ultra-light feel. The texture glides effortlessly onto the lips, leaving behind a luminous veil of colour that’s both vibrant and enduring, with a natural radiance that enhances your beauty without ever feeling heavy.

In its latest campaign, Dior brings the essence of modern femininity to life through three iconic muses, Jisoo, Anya Taylor-Joy, and Willow Smith. Each one wears her signature shade in a timeless black blazer, embodying strength, individuality, and elegance. Jisoo stuns in the ethereal Tutu, Anya glows in the smouldering red of DiorAct, while Willow captivates in the bold rosewood hue of D-Player. These lipsticks are more than makeup; they are bold declarations of self-expression, empowering each wearer to own their beauty in her own way.

Dior Addict 2025 is more than a beauty collection, it is portable couture. With its sensuous textures, radiant shades, and fashion-forward design, each lipstick feels like owning a piece of Dior’s haute couture magic. Available exclusively online at dior.com/th_th/beauty and at Dior Beauty counters nationwide from 1 May 2025, it’s time to discover a new way to wear confidence and couture, on your lips.

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