COS Launches AW2024 Collection Campaign Inspired by the Beauty of Nature

“...Once again, COS, the brand beloved by minimalism enthusiasts, has unveiled a campaign for its latest collection, consistently generating excitement for its creative approach. This ingenuity has elevated the ready-to-wear brand to a level of visual allure comparable to that of luxury fashion houses. The Fall/Winter 2024 campaign is no exception, as it showcases the brand's latest collection, captured by the seasoned photographer Karim Sadli in a Milan studio…”

The collection draws significant inspiration from nature, while still remaining true to the brand's design philosophy, which is deeply rooted in timeless beauty, innovative design, meticulous craftsmanship, and a modern sensibility that is conveyed effortlessly. These elements are expressed through the chosen colour palette and design style, with the harmonious blend of diverse shapes and forms being a key highlight that naturally enhances the appeal of this latest collection. Noteworthy pieces include boxy blazers and straight-leg trouser suits for women, a checkered jacket crafted from woven leather that offers a distinctive texture, paired with relaxed-fit leather trousers, and an array of striking accessories such as leather boots, loafers, strappy sandals, and soft leather clutch bags adorned with tassels.

Meanwhile, the menswear designs are equally compelling. Although they may not convey the theme of inspiration as prominently as the women's designs, the menswear collection captivates with its fusion of modern and classic styles. Key pieces include a herringbone wool coat, loose-fitting suits, and textured knitwear. The collection also features casual denim outfits with intricate stitching using specialised techniques, along with woven leather accessories, ties, and winter scarves.

Moreover, the allure of this collection extends beyond the realm of design. The campaign is graced by the collaboration of several Oscar-nominated actors and playwrights, including Colman Domingo, Christopher Abbott, and Aidan Bissett, alongside a variety of models. The show’s grand finale is magnificently led by the renowned actress Mariacarla Boscono, who takes on the role of closing the collection’s springtime runway in Rome. Additionally, the summer runway earlier this year in Rome was honoured by the presence of the highly acclaimed model, Rianne Van Rompaey.

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