CELINE launches its new Singapore boutique with Park Bo-gum & Bae Suzy
Author: Pimpichaya Chaikittiporn | Photographer: Courtesy of Celine
Apr 04, 2025
“...CELINE celebrates the grand opening of its new boutique at Ion Orchard, Singapore, spanning over 240 square metres and embodying the brand’s timeless elegance. The store’s design follows the original concept introduced in 2019, seamlessly blending luxurious elements such as arched glass panels, Calacatta marble, and premium materials including natural white basalt, oak, brass, and antique gold mirrors. Together, these elements create a warm yet sophisticated ambience…”
The interior of the new boutique showcases an extensive collection, ranging from ready-to-wear clothing, leather goods, and accessories to haute perfumery and beauty products from CELINE BEAUTE, displayed on a specially designed counter. Towards the back of the store, the menswear collection is presented in a dedicated space, distinguished by its darker-toned aesthetic.
What sets this boutique apart is its movable glass panels, allowing for a customisable space that offers privacy and an exclusive shopping experience. Furthermore, the store is adorned with vintage furniture and artwork by Dutch artist Machteld Rullens, reflecting CELINE’s dedication to art and timeless beauty.
The grand opening event was further elevated by the presence of two global brand ambassadors, Park Bo-gum and Bae Suzy, who joined the celebration of this special occasion. Their effortlessly elegant and timeless looks perfectly embodied the essence of CELINE, captivating fans and esteemed guests alike.
