Celebrating Legend’s Style: The ultimate exclusive experience at the launch event of #Legend_th

“…One of the most captivating aspects of the #Legend_th magazine launch event, beyond the insight into the vision and business milestones of the executives and the #Legend_th team previously discussed, was undoubtedly the array of activities, workshops, and the extraordinary atmosphere that filled every corner of the Chai Patthanasilp building. This historical venue had been transformed into a grand event space for the occasion. Today, #Legend_th presents an overview of the most intriguing elements of this exceptional event…”

Starting with the #Celebrating Legend’s Style section, visitors were invited to immerse themselves in the magazine’s multifaceted narrative. The journey began with the #Journey from Hong Kong to Bangkok exhibition, which told the story of the magazine’s voyage from its origins in Hong Kong to its arrival in Bangkok, Thailand. This exhibit featured a staircase surrounded by covers produced by the Hashtag Legend team in Hong Kong, symbolising the magazine’s transition from Hong Kong to the vibrant city of Bangkok.

Upon reaching the second floor, guests were greeted by the #Bangkok Then and Now exhibition, a major highlight that captured the essence of #Legend_th. Set in a lounge area, this display was adorned with photographs that narrated the story of Bangkok’s unique fashion scene, interpreted through the vision of the Hashtag Legend Thailand team.

In a nearby section, the #When Thai Brands Make a Bold Move exhibition showcased a variety of fashion designs from leading Thai designers alongside a mini-exhibition of furniture and designs through the eyes of Thai creatives. This aligned with the magazine’s goal to promote Thai creativity on the international stage.

Equally unmissable was the #Legend100 exhibition, which featured a meticulously curated photography display of influential figures from various fields. These individuals were selected by #Legend_th for their knowledge, expertise, and undeniable impact in their respective industries.

Adding to the event’s allure, beyond the numerous exhibition zones that comprehensively represented #Legend_th’s identity, was the ‘Activity Zone,’ a space where a variety of engaging workshops awaited distinguished guests, offering them a chance to join in the festivities in a truly interactive manner.

#Legend Sport offered a cool activity zone where attendees could test their physical prowess and sporting skills with their favourite games.

#Tech and Toy, in collaboration with Leica, the world-renowned imaging brand, hosted the exclusive Leica Masterclass, allowing guests to capture portrait photography with style and precision.

#Lifestyle+Craftsmanship featured a special workshop in partnership with KOON, the most trending fragrance brand of the moment, guiding guests through the art of creating essential oils.

Lastly, the #Precious Room, in collaboration with the iconic Italian luxury watch brand Panerai, presented an exclusive showcase of the brand’s latest timepiece models, giving guests a rare opportunity to admire these exquisite creations up close.

"We are Legend, are you Legend?”