Celebrating Legend’s Style: A visionary conference with the executives of #Legend_th

"...The 5th of September may not typically hold much significance, but in 2024, it marks a monumental moment for #Legend_th. On this day, Hashtag Legend, originally from Hong Kong, officially makes its grand entrance into Bangkok as the second office of the renowned magazine, after its founding in Hong Kong back in 2016—over eight and a half years ago..."

Although this expansion is a major business milestone for the organisation, the core philosophy of "Luxury Fast Forward," which has been instrumental in driving the magazine's success, remains unchanged. #Legend_th continues to embody a comprehensive luxury lifestyle experience, offering high-quality, in-depth content that delves into creative concepts and covers every aspect of the high-end lifestyle in a 360-degree approach. But what makes this move particularly intriguing from a business perspective? No one can explain it better than Bruce Rockowitz, Chairman of Rock Media, and Dr. Steve Rockowitz, CEO of Hashtag Legend.

"Despite the challenges facing print media and the rise of digital platforms, Thailand's print sector remains robust, valued at approximately 2.6 billion baht. With an overall advertising market estimated at around 80 billion baht and Thailand's luxury goods market ranking among Asia's most valuable, we see a prime opportunity for growth."

Bruce Rockowitz

Furthermore, Bruce Rockowitz stated, "The continued global expansion of international brands and the enduring popularity of Thai celebrities create an ideal environment for our entry. We are confident that our new branch in Thailand represents both a significant milestone and a strategic step forward for #legend."

Moving beyond the business aspects, Dr. Steve Rockowitz, CEO of Hashtag Legend, further elaborated on his perspective regarding the fashion and print media industries. He expressed his strong confidence in selecting Bangkok as the second office for Hashtag Legend, citing key factors that reinforced his decision, stating: "In addition to its strong presence in both print and digital media, #legend_th is poised to introduce a Bilingual edition, strategically positioned to make inroads into the luxury fashion market. One of the key elements that sets #Legend_th apart from other publications is our unique approach, employing techniques that distinguish the magazine while connecting people through exclusive programmes thoughtfully crafted by our team."

One notable initiative is #legendChat, a creative’s talk session where industry leaders from various sectors share their insights, experiences, and expertise, fostering inspiration and learning among participants. Equally compelling is #legendTreasure, where prominent figures reveal their cherished possessions, intertwining their narratives into their prized possessions.

Dr. Steve Rockowitz further remarked: “we are also proud to introduce to Thailand our curated list of #legend100 top influencers. The project highlights Thailand's most exceptional, influential, and visionary individuals across various professions, acknowledging their remarkable achievements and contributions on a global scale.”

Additionally, during the announcement of this significant milestone led by Bruce Rockowitz and Steve Rockowitz, the executive team of #Legend_th, including Ratchaneeporn Kitcharoen, Managing Director, Rewat Chumnarn, Editor-in-Chief, and Duang Poshyanonda, Honorary Contributing Editor, joined the discussion. Expressing their gratitude and shared insights into the exciting direction of #Legend_th.

"We are Legend, are you Legend?”