Brett Berish: The visionary behind Sovereign Brands and luxury beverages
Author: Yongyut Termtuo | Photographer: Courtesy of Sovereign Brands
Oct 25, 2024
“…Brett Berish, the founder and CEO of Sovereign Brands, has built a luxury beverage empire since 2000, starting with iconic brands like Ace of Spades and D’Ussé, a globally acclaimed cognac.”
Today, Sovereign Brands’ portfolio includes top-tier products like Luc Belaire, the fastest-growing sparkling wine in the world, and Bumbu, the best-selling premium rum in the U.S. Brett's vision extends beyond luxury beverages, he created the Self Made series, celebrating the success of top artists like Rick Ross, DJ Khaled, and Post Malone
Under his leadership, Sovereign Brands has introduced globally recognized drinks, such as Luc Belaire and Bumbu, as well as McQueen and the Violet Fog, a Brazilian gin that scored 93 points from Wine Enthusiast. His latest product, Villon, is revolutionizing the liqueur market with its unique flavor profile. Brett’s success goes beyond building brands; he’s also pioneering and elevating the luxury beverage industry to new heights.
Not only that, Brett connects with cultural icons like Rick Ross, DJ Khaled, Post Malone, and athletes like Deontay Wilder and Kamaru Usman through his show Self Made, which shares stories of success and self-made journeys. Brett Berish has become a leader in shaping a cultural legacy that inspires the next generation to achieve greatness.
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