Berluti unveils its luxurious new boutique in the heart of Bangkok

"...Under the direction of the House of Patina, the new boutique of Berluti emerges with an exquisite level of detail, offering an ultra-exclusive service called “Berluti Tattoo Master,” epitomising sophistication for every discerning gentleman enamoured with leather craftsmanship and refined style..."

Berluti, the leading French brand of shoes and leather goods for discerning gentlemen, renowned for its unique leather crafting techniques developed over more than 4 generations since 1895, unveils its new boutique at Siam Paragon, aiming to be a new destination for those captivated by the allure of high-end leather goods from around the globe.

With meticulous attention to detail and abundant inspiration drawn from the brand’s strengths, the elevated style and discerning taste in interior design are effortlessly achieved. The new boutique is introduced as a standalone concept, distinguished by a refined identity echoing classic wooden frames in friendly hues like whisky brown, coupled with future-forward features like the Future Wall. This accentuates the leather patterns’ uniqueness through the reflective techniques of glass panels within the various model display areas.

Furthermore, to celebrate this significant milestone for the brand, the legendary 90s collection “B-Volute” has been reintroduced, and reimagined with a fresher and more contemporary twist. This allows enthusiasts of Berluti’s legacy to personally indulge in the revived legend in a more modernised form.

Whether it’s the Echappee model, a sneaker designed for urbanites, standing out with lightweight comfort and flexibility, the Alessio, which blends Alessandro’s essence with rubber soles for an even more comfortable and sense of casual, or the latest Toujours Soft leather bag that reinvents the iconic Toujours model with a more contemporary design, along with the Spring/Summer 2024 leather goods collection featuring the signature Patina technique, an emblem of the brand’s outstanding craftsmanship that is hard to match. Presented in friendly hues like Stone Denim, Jungle Green, Ice Gold, and Light Saint Emilion.

The journey towards excellence continues with Berluti’s introduction of the remarkable “Berluti Tattoo Master” experience, offering unparalleled exclusivity for those searching for meticulously crafted bespoke pieces. This unique service invites individuals to unleash their creativity by designing and customising their items to perfection. From handpicking the finest materials, whether it’s luxurious wood or sumptuous leather, to selecting the ideal pattern to be intricately imprinted onto the leather, every detail is tailored to their preferences. Elevating the craftsmanship to unparalleled levels.

For those intrigued or captivated by the allure of this French luxury brand, Berluti, an extraordinary experience awaits at Luxe Hall, Level M, Siam Paragon. Step into a world of unparalleled sophistication and indulge in the essence of Berluti’s timeless elegance today.

Sources: Berluti

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