Balenciaga unveils the High Summer 2025 campaign

"...Balenciaga, officially launched its High Summer 2025 campaign on 15 April, showcasing a series of striking portraits and video works captured by acclaimed photographer Roe Ethridge. Inspired by the visual language of high-end resort and hotel magazines, the campaign embodies the essence of a glamorous, sun-drenched escape..."

Set against a carefully crafted backdrop of a seaside landscape, with glistening blue waters, white sands, and a romantic sunset, the imagery evokes the refined appeal of a luxury holiday. A computer-generated video animates the campaign visuals, adding a surreal and immersive dimension.

Leading the campaign are models Sonja, Estelle, Claudia, Liz, Simon, and Bai, all wearing standout pieces from the Balenciaga High Summer 2025 collection. Key looks include minimalistic jersey dresses, bandeau swimsuits in plush velvet with sweetheart necklines, and bikinis adorned with signature BB buckles and Loop Sports Icon detailing. These new-season pieces are effortlessly styled with items from the Balenciaga Spring and Autumn 2025 collections, including the Stola bathrobe coat, oversized Boxy coats, short-sleeve oversized shirts, and the Round Harrington jacket.

The Season’s It-Bags: A Focus on Designer Summer Accessories

Accessories take centre stage in the campaign, most notably with the launch of new Balenciaga handbags for summer 2025.

• Le City Basket: A brand-new summer tote, crafted from woven raffia and lambskin leather, ideal for elevated beach style.
• Carrie Bowling Bag: Made from grained calfskin, this structured yet curvaceous handbag offers timeless elegance.
• Le City Canvas Bag: Rendered in khaki canvas, and also available in stone-washed denim as featured in the stills.
• Biarritz Tote: A sleek design in black calfskin, made for the minimalist luxury lover.

Each look is completed with standout footwear, including calfskin leather slip-ons from the Balenciaga | Scholl collaboration, and the bold Ski Mask sunglasses, blending utility with fashion-forward aesthetics. For fans of fashion photography and luxury editorial visuals, selected images from the campaign are now available to download as mobile wallpapers exclusively at balenciaga.com

Also See: McQueen Evening Clutch: Must-Have Designer Handbag 2025