Balenciaga opens its store in Emquartier Bangkok
Author: Kantinan Srisan | Photographer: Courtesy of Balenciaga
Aug 20, 2024
“…Another exciting news for fashion enthusiasts, Balenciaga has unveiled the interior design of its new boutique located at EmQuartier Shopping Centre. The store's exterior and interior design are inspired by the brand's unique Raw Architecture concept…”
It is well known that Balenciaga's interpretation of ‘luxury’ is always distinctive, and this identity is reinforced once again through the interior design, which emphasises rawness and minimalism in the installation of equipment and furniture. This approach underscores the brand's commitment to sustainability and its focus on creating enduring methods in a precise manner.
The majority of this boutique’s space is adorned with thoughtfully arranged grey stone blocks, complemented by vintage raw metal shelving, exposed ceilings, and tiles marked by signs of wear. Each element has been meticulously designed to honour the original components and to minimise the use of unnecessary new materials.
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Spanning over 375 square metres, the boutique will be adorned with a wide array of the brand’s design pieces. This includes ready-to-wear clothing for both men and women, shoes, bags, eyewear, and jewellery from the brand's latest collection.
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