Augustinus Bader collaborates with The Hairret to unveil superior hair care innovations through The Hair Collection

"...Augustinus Bader, one of the leading German skincare brands renowned for its innovation, quality, and superior restorative capabilities, has recently launched The Hair Collection, a new set of hair care products. In addition to this launch, the brand has collaborated with the unique salon The Hairret, located in the heart of Ploenchit, to create an unforgettable hair care experience complete with exclusive advice from experts..."

A special workshop, born from the collaboration between Augustinus Bader and The Hairret, was crafted on the third floor of Woodberry Common, the location of The Hairret, the marvellous salon known for its unique design and outstanding characteristics. As soon as stepping out of the elevator, a variety of products from The Hair Collection by Augustinus Bader are elegantly displayed. These include The Scalp Treatment, The Shampoo, The Conditioner, The Rich Shampoo, The Rich Conditioner, and The Hair Oil, all developed from over 30 years of biomedical research and innovation. The benefits of these products are thoroughly explained by brand experts.

Furthermore, since the workshop emphasises hair quality, every participant has the opportunity to consult with experts and have their hair condition assessed. They also get to personally test the suitable items from The Hair Collection under the close supervision of Augustinus Bader specialists. The experience concludes with a personalised hair styling session by The Hairret team.

The Hair Collection by Augustinus Bader shines not only for its striking design and aesthetic appeal but also for its outstanding qualities that go beyond appearance. A standout feature is its ingredients. Augustinus Bader's hair care products are meticulously crafted from natural sources, completely free from potentially harmful substances including gluten, GMOs, parabens, silicones, SLS/SLES, DEA, heavy metals, talc, petrolatum, paraffin, and mineral oils. This dedication ensures that most products in this collection are fragrance-free, reducing the risk of allergies in various forms.

Furthermore, these products utilise TFC8® technology, which leverages the benefits of pure, beneficial ingredients for hair health without additives or side effects. This underscores the team's commitment to nurturing hair health through meticulous design and formulation.

"In my work as a doctor and scientist conducting research, I have observed many similarities between the skin and the specialised cells that make up the scalp and hair follicles. Just like skin, the natural condition of hair deteriorates over time, leading to undesirable outcomes. However, we can restore it to its original state by applying our award-winning technology that repairs skin and promotes new cell growth to the scalp and hair follicles. Through scientifically tested methods, we have created a range of products that have never been seen before. These products awaken the body's innate capabilities to naturally regenerate hair and support the turnover of new cells from root to tip."

Augustinus Bader

Each item in The Hair Collection is rich with exceptional properties tailored to accommodate diverse hair types and scalp conditions of the consumers. These are categorised into a total of 6 products.

The Scalp Treatment, an intensive serum designed to tackle concerns such as weak or thinning hair while encouraging healthy hair growth. It utilizes the exclusive TFC8® technology along with essential extracts like a multi-mineral complex (copper, magnesium, zinc), hazel leaf extracts, watercress, Indian cress, and Maca root. These ingredients naturally boost scalp vitality, alleviating stress and irritation simultaneously.

The Shampoo, a lightweight, touchably soft product that can be described as the world's first cleanser to integrate cell renewal through TFC8® technology in hair and scalp care. It blends crucial extracts from Burdock, vitamin B5, Indian cress, Watercress, and Maca root. Beyond cleansing, it naturally promotes hair growth and strengthens from the roots, resulting in hair that is voluminous, shiny, and resilient with each wash.

The Conditioner, an ultra-lightweight cream that deeply moisturises with luxurious hydration. Powered by TFC8® for enhanced repair and cell turnover, this unique formula supports hair growth while providing intense moisture. It reduces frizz, boosts volume, and nourishes hair simultaneously. Enriched with oat oil, extracts from watercress, Indian cress, Maca root, pomegranate, and glycerin, this exclusive hair care product is a true treat for your hair.

The Rich Shampoo, a creamy formulation that delicately cleanses while providing deep nourishment to dry and damaged hair. It helps to soothe scalp irritation and dryness, while also smoothing and softening the hair, leaving it voluminous. Enriched with the potency of TFC8® and a natural fragrance derived from rose and geranium.

The Rich Conditioner, a proprietary cream formula designed to deeply nourish and rejuvenate dry, damaged hair, ensuring long-lasting softness, smoothness, and shine by locking in moisture. Powered by TFC8®, it effectively revitalises and strengthens hair quality directly from the roots.

The Hair Oil, an advanced hair nourishing oil featuring exceptional rejuvenating properties, is formulated with Augustinus Bader's TFC8® technology. It combines nourishing benefits from Argan oil, pomegranate oil, babassu oil, and vitamin E. In addition to reducing hair loss and preventing split ends, it provides protection against damage caused by daily stress factors.

Experience the elevated hair care experience from Augustinus Bader starting today at The Hairett store, from June 16th to August 31st, 2024.

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