AS TIME GOES BY: Saint Laurent’s project inspired by an all-time iconic novel
Author: Pimpichaya Chaikittiporn | Photographer: Courtesy of Saint Laurent
Nov 28, 2024
“...Under the creative direction of Anthony Vaccarello, Saint Laurent presents the short film project ‘AS TIME GOES BY’. Inspired by Monsieur Saint Laurent’s favourite book, In Search of Lost Time, the film is directed by Nadia Lee Cohen. These short films tell stories of memories and their resonance…”
‘AS TIME GOES BY’ is another extraordinary project from Saint Laurent, captivating audiences with its profound storytelling. The narrative explores emotions such as love, unity, dreams, desire, time, and memory. Rich in artistic elements, the film masterfully conveys these themes through deeply evocative visuals, set against the enchanting atmosphere of the season it portrays.
This project features a series of short films directed by the immensely talented Nadia Lee Cohen, a visionary photographer and filmmaker who has collaborated with numerous iconic brands. Adding to its uniqueness is the inclusion of a stellar cast, featuring renowned names such as Charlotte Gainsbourg, John Waters, Chloë Sevigny, Addison Rae, Joey King, Travis Bennett, Cooper Koch, and many others.
The inspiration behind this project comes from the renowned novel ‘In Search of Lost Time’ by Marcel Proust, one of the greatest books of all time. The story is narrated from the perspective of a man who serves as a mirror, guiding readers through the past. What makes the novel profoundly moving is how it invites readers to explore the narrator’s psyche, emotions, identity, and innermost feelings, a man whose heart is full of love and artistry. Furthermore, The book reflects Proust’s life, portraying the challenges, transformations, and self-doubt he faced in his journey to becoming a writer. It captures his struggles and unyielding exploration of memory, art, and the human condition.
As Time Goes By is a tool for conveying the spirit and story of Proust, presented through an artistic lens full of humour and unique charm. It takes the audience on a journey deep into Proust’s thoughts, bringing to life his key themes through striking visual elements that leave a lasting impression.
Also See: Paris Fashion Week SS2025: Saint Laurent pays modern tribute to the legendary Yves
