Aesop unveiled its first signature store in Thailand

"...Aesop, the leading global skincare brand from Australia, beloved by enthusiasts of lifestyle and popular skincare products, was once held under the umbrella of the Central Marketing Group. Today, Aesop returns to continue its legacy even further through Aesop Thonglor, a stand-alone boutique located on Thonglor Soi 13, officially marking its first flagship store in Thailand..."

Beyond its exceptional creativity in design and unparalleled quality across its diverse product lines, Aesop stands out for its "Concept" of decoration. In each of its boutique designs, Aesop manages to leave an unforgettable impression by subtly incorporating the "culture and essence of the local aesthetic" of the respective areas. The design concept of the Aesop Thonglor signature store draws inspiration from the charm and contemporary design style of Bangkok, executed through collaboration with the talented team at the Thai architectural firm, Sher Maker Studio.

The interior decoration of Aesop Thonglor is divided into two main sections, the main area is crafted with various wood techniques, while the wall area is adorned with rows of signature glass bottles in shades of Amber, showcasing the brand's products for the face, body, hair, and more.

What's especially fascinating is the grand hand wash sink that is situated at the centre of the space. Crafting from granite and embellished with wooden panels and sliding doors reminiscent of traditional northern Thai houses, have been meticulously recycled and brought back to life again. This not only offers convenience for testing products for the customers but also communicates Aesop's enduring dedication to environmental sustainability in a remarkably tasteful manner.

The extraordinary features of this store don't stop there. Within the Fa-Lhai room, located to the left of the entrance, lies a sanctuary of truly delightful scents, a core hallmark of Aesop since its establishment 37 years ago. Meticulously curated selections from the Eaux de Parfum collection await exploration, with each detail carefully arranged, eagerly anticipating the arrival of those captivated by the superior essence of fragrance.

To further emphasize the brand's commitment to prioritizing customers' truly remarkable experiences, within this fragrant chamber, an antique kettle has been installed at the heart of the space. This serves to offer relaxation for both body and mind to those who pass through, enveloped by the scents and warm steam of specially selected teas chosen by the brand with meticulous care. Furthermore, a discreetly integrated wardrobe within the space offers added convenience, allowing guests to effortlessly select their preferred scents.

Nevertheless, even in this new boutique packed with items linked to skincare and fragrance lines, lifestyle products and items for home use remain fields of expertise that Aesop never overlooks. Products like Post-Poo Drops, a botanical bathroom deodoriser, which has sold over a million units worldwide, and Animal Wash, a mild skin and fur wash with deodorising properties that even owners might easily fall in love with, are just two examples of the prideful design pieces offered alongside other lifestyle items at this new boutique.

Discover the incredible vibe of Thailand's first Aesop signature store today at Aesop Thonglor on Thonglor Soi 13.

Sources: Aesop

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