A Season of Joy: Fendi celebrates the holiday season 2024

Fendi steps into the festive spirit with a spectacular display of joy and creativity, adorning its flagship boutiques across key locations. Palazzo Fendi Seoul, London New Bond Street, Tokyo Ginza 6, and Palazzo Fendi Tokyo Omotesando have each been transformed with grand Christmas trees. Meanwhile, the Palazzo Fendi Roma boutique takes festivity to new heights, showcasing a façade adorned with oversized glass baubles in shimmering, iridescent hues.

At the heart of Fendi’s seasonal celebrations is the Maison’s logo, reimagined in a whimsical, bubbly glass font. Inspired by Italy’s famed Murano glass artistry, this festive logo combines antiqued metallic silver, azure, and delicate blush pink tones. These colours beautifully reflect Fendi’s commitment to exceptional craftsmanship and contemporary elegance, encapsulating the brand’s signature style in every detail.

Adding to the enchantment, the boutique windows echo this aesthetic with a playful yet artistic narrative inspired by a 1984 archival sketch by Karl Lagerfeld. Here, a vintage-inspired Santa Claus silhouette takes centre stage, harmoniously paired with Peekaboo and Baguette bags, Fendi’s iconic yellow packaging, and gleaming glass baubles. These elements are artfully balanced on a seesaw, evoking both nostalgia and whimsy. The design further incorporates metallic textures reminiscent of the materials featured in Fendi’s Winter Holiday 2024 collection.

But the magic of Fendi’s holiday celebrations does not end there. The Maison has joined forces with Meta to introduce two innovative Instagram filters using Augmented Reality (AR). The first filter debuts on 13th November at the New Bond Street boutique, where visitors can scan a QR code to witness the festive baubles and bubbly letters floating freely across their phone screens in a dazzling display of light and motion. The second AR filter, available globally, allows users to create their very own Fendi Christmas tree in augmented reality. Thanks to advanced hand-tracking technology, users can effortlessly decorate their virtual tree with baubles, lights, and garlands at the tap of a finger.

This multifaceted celebration showcases how the Fendi Holiday Season 2024 embodies not only cutting-edge design but also a perfect fusion of tradition and modern innovation. It’s a festive experience that invites all to revel in the Maison’s distinctive charm and artistic vision.

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