2024 Korean Skincare Trends: Unlock the secret to a radiant glow

"...It’s undeniable that South Korea continues to lead the world in skincare, makeup trends, and cosmetics. Much of this influence comes from popular dramas, series, and films, which inspire people to achieve the glowing skin seen in Korean actors and beloved idols. Today, #legend_th will update everyone who wants to enhance their complexion with the latest Korean skincare trends in Korea..." 

 The first indispensable product is ‘sunscreen’. Whether you're going outside or staying at home, applying sunscreen consistently is essential. In Korea, the preferred choice is Tone Up Sunscreen. This sunscreen brightens the skin throughout the day, lifting its radiance to a new level. What makes it special is that it provides a pinkish glow, making the skin appear smoother and healthier. The popularity of Tone Up Sunscreen in Korea can be attributed to the Korean preference for a natural makeup look. This sunscreen meets that need perfectly, offering a lightweight formula that doesn’t feel heavy, ensuring a more natural appearance than other sunscreens. It also brightens the complexion effectively. For those interested in trying popular Tone Up Sunscreens, #legend_th recommends Birch Juice Moisturizing Sunscreen from Round Lab, known for its lightweight texture and brightening effect and UV Wise Brightening Multi Protector in Milky Tone Up from the renowned Korean skincare brand Sulwhasoo.

Another type of sunscreen that has consistently gained popularity in South Korea is the Sunscreen Stick. These sunscreens typically come in twist-up or push-up tube formats and offer various textures. The 2024 Sunscreen Sticks are designed for easier application and now include antioxidants to protect against UV rays, with different products catering to various skin types. Additionally, Sunscreen Sticks provide a glowing effect similar to a primer. Popular Sunscreen Sticks include the Quick Sunstick Protection Bar from the minimalist skincare brand Abib and the Cotton Soft Sun Stick from TOCOBO. These sunscreens are convenient for on-the-go use, allowing for reapplication throughout the day and even over makeup. Their ease of use has contributed to their increasing popularity.

Another highly popular product inspired by Korean dramas is the Multi-Balm or Balm Stick. This stick balm is known for its multifunctional skincare benefits. It helps to moisturise, brighten, and enhance the complexion, while also reducing the appearance of fine lines and wrinkles. Suitable for use on the face, neck, and body, the Balm Stick’s popularity shows no signs of waning. One globally renowned Balm Stick is the KAHI Wrinkle Bounce Moisturizing Multi Balm Stick. Its widespread acclaim can be attributed to the brand's effective promotion through various famous Korean series.

Another type of skincare product currently gaining traction in the Korean beauty industry is Skin Barrier Cream. This type of cream is crucial for protecting the skin from toxins and moisture loss. Damaged skin barriers can lead to irritation, dryness, and increased susceptibility to infections, making these creams essential for maintaining skin health. A highly popular Skin Barrier Cream from a Korean brand that has been trending since last year is the AESTURA AtoBarrier365 Cream. Its fame skyrocketed after being featured in an episode of the popular reality show Single Inferno 2, creating a sensation overnight.

Lip Tint remains popular in Korean society due to its long-lasting, vibrant colour that differentiates it from traditional lipsticks. Unlike regular lipsticks, lip tints are designed to penetrate the lips more deeply because they are water- or gel-based. They offer high colour payoff, durability, and do not easily come off throughout the day. Additionally, lip tints help keep the lips moisturised and looking healthy, preventing dryness. Recommended lip tints from #legend_th include Drip Hot Water Tint and Half N Half Water Glow 2 from Black Rouge. 

Another essential skincare product in Korea is Cushion Foundation, which has become a cornerstone of K-Beauty. This innovative product first launched in 2008 by AmorePacific, a leading Korean cosmetics company. Cushion foundations have since been adapted by various popular Korean cosmetic brands to cater to different skin types and needs. These foundations are continuously developed and refined by many cosmetic brands. A standout cushion foundation both in Korea and internationally is the NEO Cushion Glow from Laneige.

Also See: 5 Korean moisturisers for healthy and glowing skin