Tiffany & Co.’s latest line is crafted to a T

Freja Beha Erichsen, Vittoria Ceretti and Adut Akech shoot the Tiffany T1 campaign against New York’s skyline

Truman Capote’s Holly Golightly, an independent and stylish woman unapologetic about her lifestyle who was impeccably embodied by Audrey Hepburn in the classic 1961 film Breakfast at Tiffany’s, has endured as one of the most memorable and beloved characters in pop culture. Among the film’s most iconic scenes is that of Holly standing outside Tiffany & Co.’s Fifth Avenue boutique, admiring jewels while she eats a croissant – and in that moment, the brand became a proponent of female emancipation.

Over the years, Tiffany & Co. fully embraced that role. Through the decades, the brand has conveyed messages of women’s empowerment – that a woman is tough, intelligent and able to make her own decisions. It underscores that once more as it turns a new page of its iconic Tiffany T legacy line, unveiling a refreshed take on the icon with the Tiffany T1 collection that carries the tagline “I am the one”. 

Vittoria Ceretti wearing pieces from the Tiffany T1 collection

In an electrifying campaign shot against New York’s mesmerising skyline, the brand features three successful models – Vittoria Ceretti, Adut Akech and Freja Beha Erichsen – who, without words but with the intent and purpose of their actions, communicate strength, empowerment and a sense of invincibility. 

Tiffany T1 was conceived under the creative direction of Reed Krakoff, Tiffany & Co.’s chief artistic officer, and will be unveiled in a series of global launches over the course of the year. “At Tiffany, we believe that luxury should be effortless and irreverent,” said Krakoff, “While designing Tiffany T1, we wanted not only to honour the legacy of the iconic ‘T’ motif, but also elevate and modernise it with hand-set diamonds in the bevelled edges. Through these pieces, we convey that precious stones aren’t just for special occasions – they can be worn every day as a celebration of yourself.”

Adut Akech in Tiffany T1 jewellery

In the latest evolution of the Tiffany motif, the house endeavours to stay true to its identity and legacy while pushing the bounds of jewellery design. With the brand’s signature style, craftsmanship and passion for intricacy, Tiffany T1 combines the clean lines and graphic forms that make the “T” distinct with a bold, diamond-laden style that features a bevelled edge, an angular surface and a multi-faceted finish. 

Freja Beha Erichsen in Tiffany T1 jewellery

Among the masterpieces in the collection is the T1 high jewellery choker – a one-of-a-kind piece that can be worn even on casual occasions. Tiffany & Co. believes in the notion that luxury must not be reserved only for rare occasions but for everyday wear – that jewels must be worn, not locked away in a safe. While the piece is crafted in 18K rose gold and set with a generous amount of diamonds, by virtue of its contemporary and chic design, it remains irresistibly wearable. This is beautifully accomplished in the incredible way Krakoff balances boldness with refinement, and extravagance with restraint.

“At Tiffany, we believe that luxury should be effortless and irreverent.”

— Reed Krakoff, Chief Artistic Officer of Tiffany & Co.

As decades have passed and worldviews have changed, the brand has celebrated many incredible and deserving muses since Holly Golightly. But the message remains loud and clear: Tiffany & Co. will always rally behind women, and will continue to create jewels that will not only define her, but also underscore her strength and uniqueness.

Watch the compelling campaign here:


In this Story: #style / #watches & #jewellery