Sugarfina brings us the dreamiest Christmas with its new pop-up store at Cityplaza
November 6, 2019
Still believe that candies are for kids? Luxury candy boutique Sugarfina® may change your mind. Founded in Beverly Hills, California, the brand is celebrating the joyful season with its pop-up store (at Cityplaza) this Christmas, with candies designed for grown-ups. Along with the pop-up store, Sugarfina has released a Holiday Collection, featuring a limited-edition Advent Calendar and Character Cubes, bringing sweetness to the holiday season.
Located in the largest shopping mall on Hong Kong Island, the new pop-up store strives to provide a dreamy candy-shopping experience, just like its other outlets at IFC Mall and Harbour City. Think of yourself walking into the world of Willy Wonka’s factory, where guests are welcomed with a fancy candy cart as they enter the boutique. Next to the entrance is the brand’s signature candy wall, offering a wide variety of candies to meet every candy lover’s taste, and an Instagrammable flower wall for social media check-ins.
If you’re having trouble deciding which candy to get, the 24 Taste of Christmas Advent Calendar Gift Box (HK$468) may be your finest option to try all the goods. The limited-edition set, decorated as a winter cottage, contains 24 packets of the signature candies of the brand, including Parisian Pineapples, Pink Flamingos and the best-selling Dark Chocolate Sea Salt Caramels, making it a perfect all-in-one gift for sweet-tooths to start their countdown to Christmas.
With its eye-catching red and white snowflake design, the Happy Holidays Candy Bento Box (3pcs: HK$288, 8pcs: HK$688) has returned in light of its popularity last Christmas. This luxurious gift box includes the brand’s most iconic sweets such as the Champagne Bears®, Candy Cane Caramels and Gingerbread Cookies. For those who would like to customise your own box, the Merry Christmas Pop-Up DYO Bento (HK$318) can be filled with your own favourite choices.
This Christmas, Sugarfina has also introduced seasonal characters and new holiday flavours to sweeten the season. There are four limited-edition candy cubes inspired by Christmas characters, including the strawberry-flavored Snowman Gummies, chocolate Penguin Polar Mints, Reindeer Treats filled with popping candy and Santa Cookies.
Apart from the seasonal character cubes, Sugarfina has created four new holiday flavours, too. The Candy Cane Caramels now have a coat of festive white chocolate above the lovely peppermint, while raspberry and green apple-flavored gummies are shaped into Christmas trees. The juicy Merry Berries bring out the taste of raspberry and are dressed up in tiny nonpareils. Last but not least, Sugarfina’s signature Champagne Bears® are recreated with Dom Pérignon Vintage Champagne and sparkled in flavours of Brut and Rosé.
Sugarfina’s Christmas Collection launched on November 1 at both the IFC Mall and Harbour City boutiques, while the pop-up at Cityplaza is open till February 28, 2020. Come get yourself a holiday treat by visiting one of the boutique stores and add some sweetness to the holiday season.
Sugarfina’s pop-up, Area 113, 1/F, Cityplaza, 18 Taikoo Shing Road, Taikoo +852 9135 0872
Sugarfina, Shop 1023, One International Finance Centre, Harbour View St, Central +852 2868 5578
Sugarfina, Shop 3327, 3/F, Gateway Arcade, 3-27 Canton Rd, Tsim Sha Tsui, +852 2116 4688