9 Australian brands to shop and donate to bushfire relief efforts

The Australian fires (image: Getty Images)

How devastating – since September, Australia has been experiencing some of the worst fires in history. It has burnt more than 8 million hectares (19.8 million acres) of land across Australia, 25 people have been killed, an estimated 500 million animals have died and countless people have become homeless. 

This severe disaster has rallied people across the globe to support Australia, with most of them donating money to a list of charitable organisations, including the Australian Red Cross Disaster Recovery, Salvation Army Disaster Appeal and NSW Rural Fire Service

If you want to shop this week, don’t hesitate to continue showing support for the Australian community by buying from some local Australian brands that have pledged to donate their profits to bushfire relief efforts. Below are nine Australian brands that deserve your appreciation and love.

Alex Perry

Alex Perry (image: Alex Perry)

Alex Perry is a luxurious Australian fashion brand founded by Alexandros Pertsinidis. The brand is donating all profits from their sales from January 5 to 11 to the NSW Rural Fire Service.


Camilla (image: Emporium Melbourne)

Camilla was founded by Sydney-based artist and designer Camilla Franks. Camilla is known for its vibrant and vivid bohemian fashion pieces. To assist with the ongoing fire, the brand is holding a public archive auction on January 10, in which rare pieces from past collections will be on sale. 100% of the proceeds will be donated. 

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For months, our home has been burning. Our biggest muse, our beloved playground. Loss of land, loss of homes, loss of life. To see our beautiful home catastrophically destroyed is a pain we never wish to feel again, and we’ll be doing everything we can to support and defend our home yesterday, today and every other day. As a proud Australia brand, we will be holding a public CAMILLA Archive Auction selling rare pieces from past collections on Friday January 10, with 100% of revenue being donated to ongoing fire assistance. Details to follow ❤️ In addition, we will continue to raise funds for both Fire Victims and Fire Emergency Bodies by pledging 10% of all of sales made within the first week of our new collection launching Wednesday. Our hearts are with victims, wildlife and lands – all of whom we will unconditionally extend our love and support. To our men and women who are selflessly defending our home in the face of nature’s fury – you are our heroes. We thank you endlessly. From one heartbroken Australian, I ask that you donate or help on anyway you can. There are many ways, big and small, that you can make a difference. To find more ways you can help, visit https://www.rfs.nsw.gov.au/news-and-media/general-news/how-you-can-help or https://www.cfa.vic.gov.au/about/supporting-cfa#donate-cfa. Every bit counts, and now more than ever we must unite as a community and drive our country back to safety. With love and a heavy heart, Milla xx

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Christopher Esber

Christopher Esber (image: Red Stiletto Media/Anton Brookes)

Christopher Esber is an Australian fashion brand founded by the Australian designer. To pay tribute to those who are working at the frontlines during the fire, it is going to donate all of its profits to the NSW Rural Fire Service this week. 

Haus of Dizzy

Haus of Dizzy (image: Haus of Dizzy)

Haus of Dizzy is a handmade Australian jewellery brand by Kristy Dickinson, the “Queen of Bling”. To raise funds for First Nations fire-affected communities, Haus of Dizzy is going to donate all profits to First Nations from sales of its Pride heart studs for all of January. 


Margot Mai

Margot Mai is an affordable Australian jewellery brand. It will be donating 100% of its sales to various charities that help Aussies affected by the current fire situation until January 11. 

Manning Cartell

Manning Cartell (image: Melbourne Girl)

Manning Cartell is a Sydney-based Australian women’s fashion brand founded by the three Manning sisters: Cheryl, Vanessa and Gabrielle. Known for its innovative fabrics with bold colours and prints, since it was accredited by Ethical Clothing Australia in 2012, the business has grown in leaps and bounds. In order to show its support for those who are affected by this disaster, the brand is going to donate all profits of sales from January 6 to 12 from its boutiques and online stores to Red Cross and Wires Wildlife Rescue. 


Sand and Sky

Sand and Sky (image: Amazon)

Sand and Sky is an Australian skincare brand founded by Emily and Sarah Hamilton, and is famed for its Australian Pink Clay masks, which use natural botanical ingredients. To lend a helping hand, Sand and Sky is matching every $1 donated through its GoFundMe to its $10,000 target. All money will be donated to the Red Cross.  

The Woodsfolk

The Woodsfolk (image: The Design Files/Brooke Holm)

The Woodsfolk is an Australian homewares brand that sells a variety of products, from decorations and stationery to utensils and jewellery. It is going to donate half of the online profits made this week to the Red Cross and Wires Wildlife Rescue to support the affected community in Australia. 

The Other Bag


The Other Bag is an Australian sustainable bag brand founded by two Bondi Beach locals: Abi Staniford and Claire Davey. Its durable, stylish bags are made from 100% existing waste. As an environmentally conscious brand, it is donating all profits made this week to the Red Cross.


Le Specs


Le Specs is a well-known Australian eyewear brand founded in 1979. To support the affected regions in Australia, all of the profits earned on its website globally from January 6 to 12 will be donated to Wires Wildlife Rescue. 

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