Intimissimi celebrates the beauty of women everywhere this holiday season
’Tis the season for joy, magic and celebrating the ones we love. And what better way to make the women in your life feel special and unique than with a beautifully designed and crafted lingerie set? Leading Italian lingerie house Intimissimi has enlisted German-American supermodel and television host extraordinaire Heidi Klum and her daughter Leni Klum for a dazzling campaign showing off the season’s most elegant and sensual pieces.
The brand’s winter collection is defined, as always, by expert Italian craftsmanship, with romantic laces, rich velvets, luxurious embroidery and festive shades of red demonstrating a full range of femininity and romantic allure. It includes bodysuits with gold detailing, babydolls in delicate embroidered designs, elegant lace-trimmed slip dresses, sensual lingerie sets and the perfect 100 per cent silk pyjama set.
Not to be missed is the selection of luxuriously refined pieces in black, including a lace ensemble embellished with sparkling accents teamed with an all-over lace kimono, and a long-sleeved bodysuit crafted from glitter-embellished velvet with a tulle upper creating a V-motif.
These gifts and many more can be made with the knowledge that you are supporting a brand that cares about sustainability and continuous improvement. Since its launch in 1996, Initimissimi has maintained extensive control over its production chain with 94 per cent of items sold in its stores actually produced by factories owned by the company in Italy and abroad.
By allowing production management to be coordinated with the other phases of the supply chain, Intimissimi is able to maintain high quality at an affordable price while providing jobs to a large number of employees in the towns in which the factories are located. In this way, it is also able to guarantee an excellent working environment inside the factories and respect for the human rights of the people who work there.
Customers can learn more about where and how products are made through the “traceability” section of each garment in the intimissimi.com online shop. The product sheet provides details of the company sites at which it was manufactured, allowing customers to obtain extensive information about the factory, the production phases, the commitment to issues regarding sustainability and the stories of the people who participated in the production of the items.
Specifically, corsetry items are produced in the Vavuniya (Sri Lanka), Alpha (Sri Lanka), Benji (Sri Lanka), Sirio (Sri Lanka), Fiorano (Serbia), Gordon (Serbia) and Zalli (Bulgaria) factories. The garments then arrive at the logistics hub in Vallese (Italy) and go on to be shipped to stores all over the world.
This Christmas, give the gift of beauty and share the magic of the season with communities all around the world.