Since its founding in 1910 in Trivero, Italy, global luxury menswear brand Ermenegildo Zegna has brought its sartorial expertise to the enduring – and ever-evolving – question of what it means to be a man. For autumn/winter 2021, artistic director Alessandro Sartori has seized the opportunity to push the boundaries of men’s tailoring once again and redesign the contemporary wardrobe for our new and changing world.
“The way that modern men dress, their needs and habits, have been changing considerably over the past year. Customers are looking for a different style as they turn to more fluid silhouettes and multifunctional yet comfortable outfits. Therefore, clothes have to transition seamlessly between indoor and outdoor to reflect the way we behave and feel,” Sartori says of the (RESET) What Makes a Man AW21 campaign.
“To me, this was the perfect time to rethink what is possible, to reconsider what really matters and to rebalance style while we are called to answer to changing times. A new aesthetic is needed: fluid, ageless, adaptable, where comfort matches perfectly with style.”
Sartori’s latest innovations are a direct response to how men live now – a new reality in which we live, work and lounge all in one place – with hybrid garments that blend the utmost in comfort with the precise and refined tailoring for which Zegna has always been known. This is perhaps best exemplified in The New Jacket, an iconic overshirt that is a must-have alternative to the blazer.
The effortlessly wearable piece elevates a utilitarian classic to a luxury level, transcending dress codes and occasions. It combines the smart and the casual, the indoors and the outdoors, and can be layered over casual and elegant outfits alike.
The New Jacket takes its design codes from traditional workwear, with a comfortable fit and distinctive patch pockets. It’s available in a variety of fine fabrics, including wool, linen, cashmere and Techmerino, and in a palette of refined neutrals. With the My Zegna Made to Measure service, customers can enjoy personalised tailoring to their unique lifestyle and sartorial needs.
Zegna is also inviting its global community to show off their own unique fashion sense with a special digital initiative. The #StyledByMeOnMe activation will see the most stylish and influential people in the fashion industry and beyond sharing their favourite ways to style The New Jacket on social media.
After all, this new collection heralds not only a new era in style and identity for Zegna but also a “new normal” for style-conscious men everywhere – and there’s no reason why they shouldn’t welcome it looking and feeling their best ever.
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