Perfect your beauty routine with these influencers

Kendall Jenner; photo: Vogue

Finding your perfect beauty routine is hard. It’s all about knowing the products that will best complement your face and keep your skin healthy. Models and celebrities are people who have to perfect theirs, as they’re constantly in front of the camera, surrounded by professional make-up artists and beauticians. Vogue has given these women a platform to share their beauty secrets and routines with the world. We’ve compiled some of our favourites for you to try out – and maybe you’ll learn some new tricks! 

Candice Swanepoel

Victoria's Secret model Candice Swanepoel; photo: Vogue

As a model and a new mom, Candice Swanepoel has had to perfect the on-the-go look. She has been a model since 2003 and has worked with some of the biggest make-up artists in the world, picking up loads of tricks along the way. Her beauty routine is all about creating a glowy, sunkissed feel.  


Step 1: Start by putting your hair into two buns to get natural curls once you’re done. 

Step 2: Apply a face serum all over the face.

Step 3: Apply liquid bronzer to the face so it matches the body. 

Step 4: Use a damp sponge to apply Dermacolor Camouflage Creme concealer mixed with face serum under eyes and over red spots. 

Step 5: Use MAC Prep and Prime setting powder all over the face. 

Step 6: Apply Stila Convertible Color blush on cheeks, eyelids, and nose for the fake sun-kissed look.

Step 7: Apply more Dermacolor Camouflage Creme concealer under eyes.

Step 8: Curl eyelashes with a curler, and use the Burberry Effortless Eyebrow Definer and Laura Mercier Eyebrow Pencil on eyebrows. 

Step 9: Apply MAC Haute & Naughty mascara.

Step 10: Use any mauve eyeshadow for blue eyes.  

Step 11: Apply lip balm.

Step 12: Use the same mauve eyeshadow for contouring cheeks.

Step 13: Put Benefit Hoola Matte Bronzer all over your forehead.

Step 14: Apply a lip stain. 

Step 15: Highlight cheekbones, eyelids and eyebrow bone. 

Step 16: Apply eyeliner with a brush to get closer to the lash line.

Step 17: Paint on Nars lipstick in Do Me Baby (or use colours close to your natural colour and just enhance it). Use a brush to apply lipstick to make lips look poutier and to highlight the centre of your lip.

Step 18: Pat everything down with a sponge.

Step 19: Top up blush. 

Step 20: Use an eyebrow pencil to add freckles. 

Check Candice Swanepoel on Instagram and see her routine in action. 

Paloma Elsesser

Model Paloma Elsesser; photo: Vogue

This English-American plus-sized fashion model is effortlessly herself – and so is her beauty routine. She shows how to take care of your skin while creating a dewy natural look. 


Step 1: Tone whole face and ears using Biologique Recherche P50V lotion.

Step 2: Apply La Mer Lip Balm.

Step 3: Apply La Mer Eye Cream under eyes.

Step 4: Apply face oil all over the face, mixing Dr Hauschka Clarifying Day Oilwith a drop of Rodin Face Oil.

Step 5: Prime face with Fenty Beauty Pro Filt’r Instant Retouch Primer.

Step 6: Apply Giorgio Armani Foundation to face, mixing two shades. 

Step 7: Put Nars Cream Concealer on eyes and nose.

Step 8: Pencil eyebrows and brush the pigment in with a spoolie. Go over with Glossier Boy Brow and Anastasia Clear Brow Gel

Step 9: Use the Tom Ford Illuminate and Shade Contour Kit on cheeks. 

Step 10: Curl lashes and apply Dior Mascara.

Step 11: Use Glossier Cloud Paint for blush on cheeks. 

Step 12: Use Pat McGrath Labs Pat McGrath Labs Skin Fetish Illuminator to highlight cheekbones, eyebrow bones and nose.

Check Paloma Elsesser on Instagram and see her routine in action. 

Cindy Crawford 

1990s supermodel Cindy Crawford; photo: Vogue

Cindy Crawford is known as one of the most iconic supermodels of the 1980s and ’90s. She has been in the modelling industry for more than 30 years and still looks amazing; her beauty routine is something that should be analysed if she can look so young and beautiful at 53. Crawford focuses more on her skincare than on wearing much make-up. 


Step 1: Use Meaningful Beauty Melon Serum all over the face. 

Step 2: Apply eye cream under eyes. 

Step 3: Use Glycelene Golden Ice Globes to de-puff eyes. 

Step 4: Moisturise face using Meaningful Beauty Day Cream with SPF.

Step 5: Apply By Terry Foundation, first using the applicator and then a brush to make sure it’s properly rubbed in. 

Step 6: Apply Nars Concealer Stick under eyes and on any hyperpigmentation. 

Step 7: Use very little Chanel Setting Powder to make it set, but not too dry. 

Step 8: Brush brows and fill in any gaps. 

Step 9: Use a simple brown eyeshadow colour on the eyelids. 

Step 10: Apply Maybelline Lash Stiletto mascara. 

Step 11: Use Josie Maran Creamy Blush Stick to create rosycheeks. 

Step 12: Finish with some Charlotte Tilbury Lipstick.

Check Cindy Crawford on Instagram and see her routine in action. 

Taylor Hill 

Victoria's Secret model Taylor Hill; photo: Vogue

Model Taylor Hill is most known for being a Victoria’s Secret Angel. Her beauty routine creates a very regal and elegant natural look, where she focuses on highlighting her natural features. 


Step 1: First apply face serum and moisturiser all over the face. 

Step 2: Apply under-eye cream. 

Step 3: Apply a skin tint with SPF (and wear sunscreen every day). 

Step 4: Apply setting powder all over the face to set it. 

Step 5: Conceal under eyes. 

Step 6: Apply blush to cheeks.

Step 7: Contour your jaw and under the cheekbones. 

Step 8: Highlight cheekbones. 

Step 9: Use the contour bronzer for eyelids and try to shape into a cat-eye point. 

Step 10: Apply a bronzy highlighter to line under the eyes. 

Step 11: Use brown eyeliner to create a cat-eye. 

Step 12: Curl eyelashes and apply black mascara. Apply twice, but the second time without re-dipping the product. 

Step 13: Wipe the product off the mascara wand and use to brush eyebrows. 

Step 14: Apply a darker lip liner than the natural colour and then use a nude lipstick (darker nude with a lighter nude colour on top).

Check Taylor Hill on Instagram and see her routine in action. 

Hailey Bieber  

Model Hailey Bieber; photo: Vogue

Model Hailey Bieber is definitely a Tom Ford girl, being one of the main brands she uses for her routine. By using a few products, she focuses on keeping it natural and protecting her fair skin. 


Step 1: Luminise face using Dr Barbara Sturm Glow Drops.

Step 2: Tap Tom Ford Concealing Pen under the eyes and on any red spots. 

Step 3: Use Tom Ford Bronzer from the Shade & Illuminate palette under cheekbones, and on the cheeks and hairline. 

Step 4: Brush brows.

Step 5: Apply Giorgio Armani Fluid Sheer Blush on the nose (for the sunkissed look) and cheeks.

Step 6: Use Tom Ford Highlighter from the Shade & Illuminate palette on cheekbones, bridge of the nose and cupid’s bow. 

Step 7: Apply Giorgio Armani Pressed Face Powder all over the face.

Step 8: Use the same Tom Ford Bronzer from the Shade & Illuminate palette on eyelids.

Step 9: Apply MAC Extended Play Gigablack Lash mascara.

Step 10: Highlight cheeks and nose using the Laura Mercier Face Illuminator on cheeks and nose.

Step 11: Tap to apply Dolce & Gabbana Miss Sicily Lipstick to lips.

Step 12: Apply SPF setting powder on top of everything for sun protection. 

Check Hailey Bieber on Instagram and see her routine in action. 

Yara Shahidi

Actress Yara Shahidi; photo: Vogue

Actress Yara Shahidi likes to have fun with her beauty routine. She focuses on keeping her skin healthy and natural, but has fun with her eyes and lips, adding vibrant colours to create a work of art on her face.


Step 1: Start with a SK-II Face Mask for 15 minutes to rejuvenate skin.

Step 2: Moisturise using Bobbi Brown Vitamin Enriched Face Base on face and neck.

Step 3: Use a face mist. Apply by spraying it on your face and walking through it. 

Step 4: Apply foundation by putting it on your hand and applying it with a brush on face and neck.

Step 5: Curl eyelashes and apply mascara. Go over twice without double-dipping to separate eyelashes. 

Step 6: Brush up eyebrows with a spoolie and apply Bobbi Brown Waterproof Brow Shaper

Step 7: Put on lip balm.

Step 8: Use pink lip gloss and apply on cheeks and eyelids, not lips.

Step 9: Use a dark burgundy lip gloss, but dab most of it off with a tissue after applying.

Step 10: Add colourful eyeliner lines on the lids of your eye and to line the eye. 

Step 11: Line lips with same eyeliner colour.

Check Yara Shahidi on Instagram and see her routine in action. 

Rosie Huntington-Whiteley

Victoria's Secret model Rosie Huntington-Whiteley; photo: Vogue

Model Rosie Huntington-Whiteley has created the perfect routine that can be done in five minutes or an hour, depending on your time. She creates a glowy, natural, baby skin look that focuses on accentuating her lips and blue eyes.


Step 1: Use Caudalie Beauty Elixir face mist.

Step 2: Prime face with Erborian Glow Crème.

Step 3: Use Erborian BB Crème with SPF all over the face.

Step 4: Apply Glossier Balm Dotcom lip balm. 

Step 5: Conceal under eyes and on red spots. Apply in three dots under each eye: a dot in each corner and one in the middle of the bags.

Step 6: Apply Glossier Boy Brow eyebrow gel.

Step 7: Apply Chanel Bronzer on eyes and to contour around the face. 

Step 8: Curl lashes and apply mascara on top and bottom. 

Step 9: Apply Jillian Dempsey Lid Tint Satin eye shadow with fingers.  

Step 10: Use Charlotte Tilbury Beach Stick for blush on cheeks. 

Step 11: Apply highlighter on top of cheekbones, eyebrow bone and cupid’s bow. 

Step 12: Line lips and put on Glossier Generation G lipstick. 

Step 13: Put on tinted powder all over the face. 

Check Rosie Huntington-Whiteley on Instagram and see her routine in action. 

Kendall Jenner 

Model and reality TV star Kendall Jenner; photo: Vogue

Model Kendall Jenner is known for her minimalist look compared to her family, the Kardashian-Jenner clan, who love the glam. Unsurprisingly, Jenner doesn’t need much and is quick with her routine. Jenner’s beauty routine is simple and natural. 


Step 1: Apply a very small amount of Estēe Lauder Double Wear Nude Foundation with a brush. 

Step 2: Apply concealer over any pimples, redness and under eyes, and rub in with your fingers. 

Step 3: Fill in eyebrows with Estēe Lauder Brow Multi-Tasker.

Step 4: Pinch large face brush and contour cheeks and neck with the Estēe Lauder Bronze Goddess. Then apply the same bronzer as an eyeshadow with a smaller brush. 

Step 5: Apply mascara.

Step 6: Add lipstick, but just dab to enhance colour and lip gloss on top. 

Check Kendall Jenner on Instagram and see her routine in action

Bella Hadid

Model Bella Hadid; photo: Vogue

Model Bella Hadid is another natural beauty, needing very minimal make-up. Using mainly Dior products, Hadid also creates a quick on-the-go look, accentuating her high cheekbones and almond eyes.  


Step 1: Just “wing it” with concealer. Apply under eyes and on red spots. Blend with a sponge. 

Step 2: Apply Dior Bronzer Stick under cheekbones and the chin.

Step 3: Highlight cheeks and eyelids with Dior Nude Air Healthy Glow Invisible Powder. 

Step 4: Fill brows in with Dior Diorshow Brow Styler Pencil

Step 5: Apply Dior Triple Volume Plumping Lash Primer and Overcurl Mascara

Step 6: Use some gold eyeshadow on eyelids.

Step 7: Finish off with lipgloss.

Check Bella Hadid on Instagram and see her routine in action.

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