​Regarded by many as the GOAT (greatest of all time) in women’s tennis, Serena Williams captured her 22nd Grand Slam on July 9 at Wimbledon. The win solidified her place in tennis history as she tied Steffi Graf for most major wins by a male or female tennis player since the Open Era. In honour of this achievement, Swiss watch manufacture Audemars Piguet has launched a monochromatic campaign consisting of a series of still images and beautifully shot short film in which Williams recites a verse from Rudyard Kipling’s “If” poem.