After years of disagreements with animal rights activists, the Armani Group has announced that it will go fur-free this year, beginning with its fall 2016 collections.
According to Women’s Wear Daily, the Italian fashion group made the agreement with The Humane Society of the United States and the Fur Free Alliance.
“I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections,” Giorgio Armani said in a statement released by the Human Society.
The fashion house has gone head to head with animal rights groups in the past for its use of rabbit fur. In 2009, PETA demonstrators put mannequins in coffin-esque containers outside an Armani store in Taipei with the words “Armani: Fur is Dead.”
The Humane Society has said that it hopes the Armani decision will spur other fashion groups to take similar fur-free actions.
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