Louis Vuitton to Release First Perfume in 70 Years - Hashtag Legend

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Louis Vuitton to Release First Perfume in 70 Years

Aug 17, 2016

​Louis Vuitton has revealed further details about its soon-to-be released set of seven fragrances, titled "Les Parfums", which will hit stores from September 1 this year.

The collection of seven women's scents, which will be distributed via approximately 200 Louis Vuitton stores, puts an end to the brand's 70-year hiatus on perfume manufacture.

The seven frangrances -- created by in-house master perfumer Jacques Cavallier-Belletrud, and titled "Rose des Vents", "Turbulences", "Dans La Peau", "Apogée", "Contre Moi", "Matière Noire", and "Mille Feux" -- will be sold in 200- and 100-millilitre sizes, priced at US$240 and US$350.

A travel box with four or seven miniatures will also be available, in addition to a special-edition mini trunk created by Louis Vuitton to hold three fragrances.

The advertising campaign for the perfumes will star French actress Léa Seydoux (via WWD).

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