David Beckham for H&M spring 2016 Modern Essentials collection, shot by Mario Sorrenti
Style icon David Beckham shot his latest video campaign with Swedish fast-fashion brand H&M wearing his favourite pieces from the spring 2016 Modern Essentials collection.
The campaign, shot on the streets of Lisbon, marks the second time Beckham has worked with director Fredrik Bond. It continues on with the theme of their last collaboration, also with H&M, with an appearance by comedian Kevin Hart who appears dressed exactly like Beckham.
In the new film, Beckham, who personally chose all the items he wore in the shoot, leaves his hotel to find the entire street dressed like him, including kids on skateboards, to a baby and even a grandmother.
“I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time,” says David Beckham in a statement.
The film accompanies a print campaign shot by Mario Sorrenti, which can be viewed in this gallery.
The new collection will be available online and at all H&M stores that carry menswear in two drops – February 18 and March 10.