Burberry just redesigned their 20 year old logo - Hashtag Legend

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Burberry just redesigned their 20 year old logo

Aug 06, 2018

After 20 years, the British heritage brand Burberry unveiled a new brand identity; a completely redesigned new logo and monogram. Riccardo Tisci, Burberry’s latest creative director worked alongside the British graphic designer Peter Saville to create the final product in just 4 weeks.

Based on photos exchanged by the two on Burberry’s Instagram feed, Tisci and Saville drew inspiration from “a logo from 1908 and a Thomas Burberry monogram”. The result is a minimalistic, modern, all-caps design in sans serif.

However, the brand received some backlash as fans were not so convinced. Some social media users criticised the new design, mocking it like @_MattStrong did on Twitter stating, "just pick a font." He then hilariously recreated the new Burberry logo on Microsoft word. 

Photo: @_MattStrong/Twitter

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Ryan Chau