Novak Djokovic joins Aman as Global Wellness Advisor
Oct 18, 2024
Aman, the renowned luxury wellness brand, has appointed tennis legend Novak Djokovic as its first Global Wellness Advisor, promising an innovative approach to health and wellness for guests worldwide
In a groundbreaking partnership, Aman has welcomed Novak Djokovic, one of the most celebrated athletes in tennis history, as its inaugural Global Wellness Advisor. This collaboration marks a significant evolution in Aman's commitment to providing an integrative wellness experience that nurtures the mind, body, and spirit.
Djokovic, who holds the record for the most Grand Slam titles in men's tennis, is not just an icon on the court; his dedication to holistic health and fitness has inspired countless individuals around the globe. With a career that includes a remarkable 'Golden Slam' achieved at the Paris 2024 Olympics, Djokovic embodies resilience and excellence - qualities that align seamlessly with Aman's ethos of longevity and well-being.
A transformative partnership
This multi-year partnership will see Djokovic enhancing Aman's wellness offerings through specially designed programmes and events that reflect his extensive knowledge of mental and physical wellbeing. His role will extend to collaborating on product development within Aman Essentials, focusing on innovative approaches to health and wellness.
Djokovic expressed his enthusiasm for this new venture: “To remain competitive at the highest level demands far more than skill. Over the years, I have cultivated a comprehensive daily wellness routine that combines mental health, nutrition, and fitness. Sharing those learnings with Aman guests will be both a privilege and a pleasure.”
Future endeavours
The collaboration is set to unfold over the coming years with exciting plans that include:
- Exclusive events for Aman Club and Residence owners
- Annual wellness retreats
- Curated wellness programmes available year-round for guests
This initiative follows Aman's successful appointment of Maria Sharapova as a Global Wellness Ambassador in 2023, further solidifying its commitment to integrating elite athletic insights into its wellness philosophy.
