#legend published the premier #legend100 list of Asia’s top digital voices earlier this year. It was a collection of a new breed of legends, game changers, KOLs, tastemakers and disruptors in fashion, beauty and lifestyle.
A ranking of powerful influencers, a never-before attempted feat, the luxuries and lifestyle industries sat up and took notice. Nobody had ever attempted such an ambitious undertaking. Few had dared to define what makes people influencers, fewer still had endeavoured to rank them according to their influence.
Since our mission at #legend is to inspire change, we aim to raise the bar further. With this project, we continue to define the biggest influencers in the digital domain but shine the spotlight on Hong Kong. We’ve also expanded the scope beyond fashion, beauty and lifestyle to take in fitness, photography, food, drink and travel.
Our methodology, as before, is straightforward. With the help of data analytics company Social Power, we gathered data from January 1 to April 30. We determined the influencers based on Instagram posts they made in that period. In assessing an influencer’s fan base, we looked at more than the number of followers. We looked at engagement, the quality of the posts and the conversations the influencer has with his or her fans. We also took into account the influencer’s content advocacy and brand advocacy. Then we sprinkled a little of our legendary editorial alchemy and stamped it with our editorial authority.
With the cream of the crop defined, the #legend100hk list is born. We hope it will inspire you, delight you and inform your decisions.
Best Female Fashion Award
user
instagram_account
engagement score
# of posts
# of likes
# of followers
1. ANGELA YUEN
@angela.yuen
0.051239453
92
720,752
152,890
2. CECILIA NGAN
@no7
0.009109718
126
260,294
226,681
3. RUBY KWAN
@rougecloset
0.038900434
155
165,438
27,429
4. TINA LEUNG
@tinaleung
0.005207243
573
45,563
152,864
5. HILARY TSUI
@hilaryxtsui
0.003986158
342
223,122
163,566
6. ELLY LAM
@ellyxxbean
0.007917554
122
111,748
115,566
7. ELLE LEE
@elleiconlee
0.007749761
184
111,736
78,325
8. FAYE TSUI
@faye_tsui
0.010094005
313
82,171
25,956
9. SUKI WONG
@sukixx
0.00436795
105
37,024
80,587
10. ANNY FAN
@anny_styleontop
0.006071603
114
29,849
42,987
Best Male Fashion Award
user
instagram_account
engagement score
# of posts
# of likes
# of followers
1. MAYAO
@mayaoo
0.012383408
204
396,871
157,065
2. CHARLES LAM
@char1es
0.022476316
201
219,004
48,451
3. CHRISTOFFER
@curiouschristoffer
0.070879294
57
128,228
31,730
4. ALAN SEE
@seealan
0.013177902
137
60,559
33,541
5. ANSON LAU
@ansonlaucf1107
0.015456506
133
45,815
22,256
6. JASON CHEUNG
@howareyoujason
0.092601801
1
1,676
18,099
7. DECLAN CHAN
@declanchan
0.005136587
493
86,940
34,264
8. CALVIN WONG
@clowverk
0.01029354
110
26,036
22,927
9. RICKY KWOK
@rickykwok_
0.006816161
607
41,904
10,123
10. DAVID WONG
@ifeelcool
0.006217919
132
19,765
23,963
Best Female Photography Award
user
instagram_account
engagement score
# of posts
# of likes
# of followers
1. VIVIEN LIU
@vdubl
0.032438452
75
509,048
209,227
2. ELAINE LI
@lielaine
0.035786067
106
677,561
178,617
3. ZOE SUEN
@zosuen
0.029230485
141
534,984
129,796
Best Male Photography Award
user
instagram_account
engagement score
# of posts
# of likes
# of followers
1. EDWARD KB
@edwardkb
0.035787581
80
528,761
184,673
2. HARIMAO LEE
@harimaolee
0.079803092
74
170,373
28,846
3. DANIEL LAU
@daniel__lau
0.022230724
48
128,335
120,239
4. VICTOR CHENG
@veeceecheng
0.037941302
63
140,544
58,775
5. KYLE YU
@kyle_yu
0.023582093
47
91,120
82,181
6. WILL CHO
@willcho
0.051655775
28
39,402
27,238
7. KELVIN’S LANDSCAPES
@kelvin_yuen_
0.059061957
55
56,136
17,270
8. JEREMY
@rambler15
0.018960873
139
148,820
56,432
9. ALEX MARLAND
@alexmaeland
0.014398569
129
62,339
33,545
Best Male Lifestyle Award
user
instagram_account
engagement score
# of posts
# of likes
# of followers
1. PHILLIP LEE
@hakkaphil
0.033328329
66
219,823
99,915
2. KEVIN POON
@kpee
0.014106032
67
69,931
73,940
3. HARRIS CHAN
@harris_chan_ph
0.015039094
29
10,944
25,068
4. IVAN PUN
@ivan_pun
0.035912504
22
4,845
6,126
5. ARTHUR DE VILLEPIN
@arthur.dv
0.029364995
5
1,389
9,433
6. ARTHUR BRAY
@arthur_yeti
0.025821892
112
23,023
7,939
7. ANGUS WONG
@djanguswong
0.045673077
1
95
20,809
8. CYRUS CHOW
@cycycyrus
0.006328756
100
22,493
35,394
9. JJ ACUNA
@thewanderlister
0.007837854
129
16,547
16,331
Best Female Lifestyle Award
user
instagram_account
engagement score
# of posts
# of likes
# of followers
1. SUE CHANG
@suechangg
0.059966429
146
2,368,115
270,468
2. ELVA NI
@misselvani
0.01618362
260
1,954,558
464,482
3. MEGHAN CHIU
@meghanchiu
0.027486567
27
132,733
178,851
4. KA WAI
@kawaiiifong
0.010721175
38
65,502
160,710
5. JESSICA JANN
@jessjann
0.010619958
88
57,547
61,488
6. ANGEL CHU
@angelchu
0.011919389
98
73,298
62,671
7. YEN KUOK
@yenskiboo
0.026479267
104
141,897
51,512
8. LAIZA S
@laizas_
0.025747464
86
123,762
55,889
9. VERONICA LI
@vnikali
0.010838933
207
62,224
27,678
10. TONG LI
@sweettongli
0.023329551
171
119,531
29,962
11. FEI PING CHANG
@xoxofei
0.010032792
74
19,056
25,616
Best Male Fitness Award
user
instagram_account
engagement score
# of posts
# of likes
# of followers
1. ALAMFISH
@alamfish
0.011073559
102
56,840
50,300
2. PAUL WONG
@paulgoor
0.040662272
148
383,475
63,720
3. JERRY KEUNG
@3keung
0.010023944
340
84,051
24,641
4. JOHN CHAN
@jc_.1208
0.052220727
244
94,693
7,430
5. RICARDO LO
@ricardolo
0.031181333
115
34,326
95,579
6. EMIL CHEUNG
@emilcheungsports
0.031037299
231
26,403
3,673
7. AVIS CHAN
@avischan517
0.00537111
149
23,899
29,789
8. ALVIN GOH
@alvingoh
0.00699
77
17,940
33,762
9. ANY HAYNES
@ anthayneshk
0.023062
67
12,022
7,935
Best Female Fitness Award
user
instagram_account
engagement score
# of posts
# of likes
# of followers
1.UTAH LEE
@utahlee
0.023006382
179
76,803
18,647
2. COFFEE LAM
@coffee89921
0.027562837
118
551,928
169,685
3. BECKY FOX
@_iseethesea
0.066926938
86
92,892
16,137
4. LAM LAM JESSIE
@lamlamjessie
0.019922189
167
99,203
29,816
5. LISA CHENG
@spider_lisa
0.010706885
195
36,434
17,372
6. NICKY INGE
@nickyingenn
0.083173
46
51,454
14,031
7. LINDSAY JANG
@lindsayjang
0.014063
84
58,700
50,488
8. MARGARET CHUNG
@yogachung
0.0184
48
15,412
17,609
9. EMI WONG
@stayfitandtravel
0.008601
109
53,408
58,362
10. VIVIENNE TANG
@viviennetang
0.025496
110
36,963
13,649
11. ROSEMARY VANDENBROUKE
@rosemary_vdb
0.010014
63
8,340
13,581
Best Travel Award
user
instagram_account
engagement score
# of posts
# of likes
# of followers
1. BEA ALBERO
@beaalbero
0.019827507
139
752,561
273,055
2. WHYY MA
@myy___________
0.033482679
101
84,578
24,998
3. SIUMING_HO
@siuming__ho
0.053045404
45
43,121
18,060
4. SAMANTHA WONG
@samishome
0.016159339
58
47,393
50,559
5. PATRIZIA NG
@patriziaaaaa
0.041918558
40
29,414
17,534
6. CINDY KO
@cindiddy
0.008244291
86
26,219
36,874
7. ALEXA BUI
@alexa.bui
0.021871686
155
25,634
7,544
Best F&B Award
user
instagram_account
engagement score
# of posts
# of likes
# of followers
1. MELISSA TSE
@supertastermel
0.03573127
63
104,186
20,200
2. MANDY LEE
@ladyandpups
0.020378488
95
183,788
94,904
3. JONATHAN & NATALIE
@natfoodiary_
0.01365769
159
207,911
95,697
4. MOANNA SHUM
@moannaxdessire
0.011338698
92
57,052
54,680
5. ELLIE FURUYA
@furellie
0.021248245
74
49,343
24,877
6. AMANDA R.
@allmyloveamanda
0.021248245
15
22,247
69,794
7. FOODSEARCHERS
@foodsearchers
0.010361556
189
231,774
118,322
8. ANGEL’S FOOD & TRAVEL
@thewanderingchopsticks
0.014402157
220
51,847
16,317
9. PHYLLIS NG
@hkfoodlover
0.009040101
129
97,711
83,738
10. KARIES LAM
@instafoodhunter
0.016087469
73
31,935
27,164
11. ROSE CHIU
@fatasslovesfood
0.013528
152
60,043
29,717
Best Beauty Award
user
instagram_account
engagement score
# of posts
# of likes
# of followers
1. PONY PONG
@ponypong
0.017108591
154
457,387
173,597
2. GIANN CHAN
@chan.tsz.ying
0.00880061
139
577,737
472,240
3. S S BELINDA. W
@bssw0725
0.020041337
46
133,830
145,150
4. TINA WONG
@tinawzq
0.047983815
186
1,155,894
129,502
5. AIKO NARISSARA YEUNG
@aikonari.art
0.014901099
198
279,500
94,691
6. SPOON CHAN
@khengchan_
0.052544589
156
545,590
66,553
7. MERRY SO
@merryso
0.020088185
148
192,952
64,864
8. BETHNI Y
@bethniy
0.024402147
239
274,871
47,127
9. BY (T)ASHA
@itsjustasha
0.035723
55
31,640
16,488
Best YouTube Award
user
instagram_account
engagement score
# of posts
# of views
# of followers
1. MELOLO
@imlmelo
0.059966429
6
236,8115
40,461
2. KAI W
@kaimanwong
0.061268831
23
156,324
110,921
3. HANA TAM
@hanatam
0.019052945
382
3,592,621
493,572
4. JENN LAM
@pumpkinjenn
0.043380978
127
957,894
173,855
5. ASHA
@ashaetc
0.056914
55
101,670
32,681
6. LEANNE FU
@leannefu.1027
0.034948
138
107,967
22,519
7. LAUREN ENGËL
@engelauren
0.01394
198
68,738
25,466
This article originally appeared in the August 2017 print issue of #legend magazine.