There’s no avoiding the 2024 Olympics and its surrounding fervour. We love it here at #legend for the unity we are seeing across the city and the cheers that might shape the futures of so many watching. So for this year’s #legend100, we chose influencers who have worked to bring their niche perspectives to their audiences and managed to strike a chord in the mainstream, while – in honour of our city’s record medal haul – turning the spotlight on those in the sports and wellness sphere. Because that’s what we need – people and content creators who can broaden our horizons and make us more aware and conscious of what’s happening beyond the doldrums of the everyday. Be it underground sounds, comedy from the standpoint of a Hong Kong local, or redefining what it means to be feminine or masculine, our 2024 cohort is bringing a feast of perspectives to blow the windows to the world wide open.
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