Noel Li is a fashion and lifestyle influencer who has worked with high-end brands such as Louis Vuitton, Dior, and Tudor. He is also known for his travel photos and his ability to keep his followers engaged. To stand out from other male influencers, Li focuses on having a clear personal brand and being approachable. He keeps his content fresh by adding value and creativity to his works. Along with this, he also emphasises how important it is to have a clear personal brand and be approachable. Three of his post-pandemic bucket list tasks include visiting Buckingham Palace with his mom, a summer getaway with close friends in Australia, and taking a traditional Japanese bento box-making course in Japan.