Trust Marc Jacobs to turn a sharper focus on his latest collection of eyewear by channelling digital voice, creative muse, actress, artist and singer Kiko Mizuhara.
In what’s surely the campaign video of the year, Mizuhara – the cover star of last month’s #legend – exudes false diva charisma in this Brendan Dacey-directed, Morgan Maher-styled mini-masterpiece.
Follow the dream as Mizuhara’s trip to the bodega turns into a fashion and musical fantasy. From mundane to majestic, and from anonymity to adoration, who hasn’t imagined such epic fun? When Mizuhara stumbles upon the Marc Jacobs Metal Twist sunglasses, her reality is turned on it’s head. In her new, fluorescent existence, is it truly a new technicolour world or is it a product of her sunny disposition? And if you’ve been thrown into the middle of a rainbow rave, does it really matter?
For outright synergy of brand and talent, this 50-second spectacular hits every sweet spot. Who knew Mizuhara could carry off a grandmotherly vibe so effortlessly? Or Prince? Live it, love it, frame it.
This article first appeared in the June 2017 issue of #legend magazine