#legend100china: China’s 100 Social Media Stars

#legend100china: our definitive list to the mainland's top social media influencers

Who are the mainland’s fashion, beauty and lifestyle trendsetters? Meet the influencers and KOLs shaping the culture in  #legend’s groundbreaking collaboration with Social Power.

THE PEOPLE WHO REALLY INFLUENCE CHINA

Last month, a report on the global luxury lifestyle market by consultancy Bain concluded that sales in the sector had risen by a rapid 15 per cent this year – much of it the result of “increasingly fashion-savvy Chinese customers”. On top of that, online sales for the luxury sector in China increased by 24 per cent this year, with accessories being the top category, followed by fashion and beauty. Thus, some 85 per cent of growth in the sector was due to millennials and Generation Z.

THE #LEGEND100 CHINA

Since our mission at #legend is to inspire change, it’s timely then that we’re now bringing a ranking of the top 100 Chinese influencers to the fore with our #legend100China list. No other country’s social media platforms are so varied and so fast-moving as those of the mainland. (Just ask the world’s global luxury and lifestyle brands, who are constantly playing catch up). Whereas for our previous lists of Asia and Hong Kong’s digital influencers, we used Instagram to measure reach and influence, this time we used Weibo and the help of data analytics company Social Power. 

METHODOLOGY

The #legend100China is comprised of individuals who influence fashion, beauty and lifestyle. It isn’t a listing of celebrities with large Instagram followings, but individuals who have built their influence primarily through online channels, rather than traditional media and entertainment. Data was collected from August 1 to October 31, 2017 and based on Weibo posts made only during that period. In assessing an influencer’s fan base, we looked at more than just the number of followers. We placed the emphasis on engagement, the quality of posts and the conversations the influencer has with his or her fans.

We also took into account each user’s content advocacy and brand advocacy, which then tells us how interested the influencer’s fan base is in interacting, commenting or sharing influencer content. Focusing on engagement also helped us to eliminate accounts that underperform or those with inflated follower counts that don’t translate into a commensurate level of resonance.

As this list is an ongoing exercise, tantamount to monitoring the stock market, we intend to update the rankings of the #legend100China on a quarterly basis. We therefore invite you to monitor the movements of our stock and the social media market’s performance at our digital platform, hashtaglegend.com.

Papi Jiang, Ming Xi, Ikelili, Onlyanna and Xing Xiaoyao round out the top five spots on the list

THE TOP FIVE

1. Papi Jiang

@weibo/xiaopapi

Papi Jiang started blogging in late 2015. She’s known for her satirical videos that mock just about everything – from herself and relationships to films and social issues. Within just a few months, she rose to become one of China’s most popular online personas. Her relatable charm has won her more than 25 million followers on Weibo alone, and she has reportedly earned more than

3 billion yuan for her low-cost, down-to-earth videos. A modern star.  

2. Ming Xi

@weibo/ximingxi

Hailing from Shanghai, Ming Xi started modelling in 2009 and soon broke onto the digital and international stage during the spring 2011 show for Givenchy. She’s also been featured in advertising campaigns and runway shows for major brands including Chanel, Tom Ford, Salvatore Ferragamo, Kenzo, Jason Wu, Michael Kors, La Perla and Dior. Her most notable collaboration is with Victoria’s Secret, where at this year’s show in Shanghai, she took a tumble on the catwalk, which prompted an outpouring of support from her adoring fans.

3. Ikelili

@weibo/alsxe

Rose to popularity in 2016 shortly after posting numerous hilarious parody make-up tutorials. The 22-year-old vlogger gained six million followers in six months. The same year, he also sang the theme song to When Larry Met Mary, a Chinese romantic comedy, as well as being named one of the top digital influencers at the China Fashion We-Media Awards. Has leveraged his power into another acting role in Creature Treasured, a Chinese digital sci-fi series. 

4. Onlyanna

@weibo/1736315592

Luo Xiaoying, also known as Onlyanna, is a fashionista and entrepreneur with high digital savvy. She founded the Taobao store ASM (Anna It Is Amazing) in 2009 and has leveraged her brand to stratospheric levels. On November 11, 2017, ASM recorded more than one billion yuan in sales in a single day during the Double 11 Shopping Festival. 

5. Xing Xiaoyao

@weibo/xingxiaoyao

Xing Xiaoyao burst onto the digital scene and found fame after posting a series of make-up transformation videos in 2016. Witty, self-mocking and humble, Xing describes herself as having a “daily disposable face” and uses different make-up every day. Venturing into the music industry, she released her first single this summer, “Colour Me”, an upbeat jazzy English number.

THE LIST

[Data collected from August 1, 2017 to October 31, 2017]

      

          

Name
Weibo name
Engagement
Followers
Posts 
Interaction (total)
Interaction (average)
1. Papi Jiang
papi
0.004578225
25,629,230
54
6,336,165
117,336.3889
2. Ming Xi
Ming奚梦瑶
0.010160176
5,189,213
38
2,003,486
52,723.31579
3. Ikelili
艾克里里
0.0056758
9,072,232
29
1,493,273
51,492.17241
4. Onlyanna
Onlyanna
0.016017906
1,990,872
120
3,826,752
31,889.6
5. Xing Xiaoyao
邢晓瑶
0.006608221
4,487,929
106
3,143,666
29,657.22642
6. AdamEve
洛凡AdamEve
0.006147733
4,246,181
31
809,236
26,104.3871
7. Yvonne Ching
程晓玥YvonneChing
0.009423307
2,385,943
38
854,372
22,483.47368
8. Sunny
林珊珊_Sunny
0.004183801
5,266,633
90
1,983,109
22,034.54444
9. Hanan Ran
韩安冉o3o
0.006244805
2,937,536
62
1,137,349
18,344.33871
10. David Woo
吳댕偉DvWooooo
0.002622256
6,936,136
144
2,619,119
18,188.32639
11. Qiu Qiu
仇仇-qiuqiu
0.010683582
1,471,779
31
487,440
15,723.87097
12. Chonny
虫虫Chonny
0.004329191
2,687,224
99
1,151,717
11,633.50505
13. Teng Yujia
矣黛솅Amiu
0.003253206
3,310,158
91
979,945
10,768.62637
14. Eve
张大奕eve
0.001904894
5,638,257
145
1,557,341
10,740.28276
15. Vcruan
阿希哥VCRUAN
0.003452742
3,084,662
122
1,299,366
10,650.54098
16. Cherie
雪梨Cherie
0.00236112
4,455,374
125
1,314,959
10,519.672
17. Wo Can Ayi
卧蚕阿姨
0.003500918
2,892,188
64
648,020
10,125.3125
18. Grace Chow
鷺爛행
0.002777336
3,474,280
144
1,389,491
9,649.243056
19. Hong He Biji
红鹤笔记
0.003727191
2,417,424
45
405,459
9,010.2
20. Bian Xiaozao
妖精边儿
0.005734721
1,163,083
69
460,227
6,669.956522
21. Mr Gif
颜值
0.003263292
2,000,226
109
711,478
6,527.321101
22. ShenYe Fachi
深夜徐老师
0.004200764
1,515,642
124
789,490
6,366.854839
23. Perry
小P老师
0.000176896
35,975,539
152
967,317
6,363.927632
24. Strawberry Waves
浪里小草莓
0.003003229
2,023,443
88
534,764
6,076.863636
25. Han Huo Huo
韩火火
0.000748134
7,689,525
102
586,785
5,752.794118

 

          

Name
Weibo name
Engagement
Followers
Posts
Interaction (total)
Interaction (average)
26. Xiao Zhu Jie Jie zz
小猪姐姐zz
0.003649677
1,547,831
109
615,750
5,649.082569
27. Thomas Ye (aka Gogoboi)
gogoboi
0.000751642
7,337,043
106
584,572
5,514.830189
28. Shanzi
扇子NO_FAN_NO_FUN
0.002796197
1,828,951
130
664,834
5,114.107692
29. Dipsy
Dipsy迪西
0.000933685
5,137,928
136
652,420
4,797.205882
30. Zi Tong
梓瞳
0.001835515
2,543,806
57
266,144
4,669.192982
31. Nai Cha Mao
奶茶猫
0.00307448
1,459,722
44
197,467
4,487.886364
32. Chen Man
陈漫ChenMan
0.00075785
5,742,242
103
448,231
4,351.757282
33. Wan Wan Lei
晚晚_
0.002448402
1,743,300
60
256,098
4,268.3
34. Benny
Benny董子初
0.003746971
1,107,566
169
701,353
4,150.017751
35. Tiao Kuan Shi
挑款师
0.000627334
6,591,728
160
661,634
4,135.2125
36. Xuanr
xuanr78
0.002622719
1,568,830
5
20,573
4,114.6
37. Yan Si Shi (aka Fil)
Fil小白
0.001837434
2,199,390
60
242,474
4,041.233333
38. Liensa
Liensa小乖乖
0.003010889
1,295,826
68
265,308
3,901.588235
39. Zuo An Xiao
左岸潇
0.001086533
3,541,876
164
631,132
3,848.365854
40. Quan Qiu Shi Shang Shi Xian
全球时尚视线
0.001149153
3,258,833
79
295,847
3,744.898734
41. kss486
kss486
0.003169681
1,150,886
34
124,030
3,647.941176
42. Chrison
Chrison克里森
0.000829824
4,337,892
173
622,746
3,599.687861
43. Makiyo
美伢姐姐Makiyo
0.003324096
1,023,737
68
231,404
3,403
44. Janice
Janice简妮
0.00114179
2,795,598
74
236,207
3,191.986486
45. MK
化妆师MK
0.002519428
1,262,498
150
477,116
3,180.773333
46. Niko
王岳鹏Niko
0.001854087
1,693,721
121
379,977
3,140.305785
47. Lin Dai Tong
刘玳彤
0.002153853
1,441,741
84
260,845
3,105.297619
48. Qin Qin Xin Xin
亲亲新新-陈大奔儿
0.002770868
1,101,460
76
231,952
3,052
49. Ya Li Jiang Ya Ya Ya
鸭梨酱啊啊啊
0.00283632
1,058,139
163
489,199
3,001.220859
50. Xiao Wan
刘小宛
0.001543261
1,942,754
91
272,834
2,998.175824

        

          

Name
Weibo name
Engagement
Followers
Posts
Interaction (total)
Interaction (average)
51. Imimika
Imimika艾米可
0.001437051
2,000,538
72
206,991
2,874.875
52. Xin Yuan
就是张辛苑
0.000787671
3,423,237
96
258,853
2,696.385417
53. Zoe
赖赖是Zoe
0.002885971
917,557
162
428,983
2,648.04321
54. Patty
周若雪Patty
0.001593266
1,585,632
135
341,055
2,526.333333
55. MM
玫瑰MM
0.002209939
1,112,833
58
142,639
2,459.293103
56. Missjennyjenny
missjennyjenny
0.002080301
1,164,045
55
133,186
2,421.563636
57. Urruolan
手边巴黎urruolan
0.001599042
1,476,313
166
391,874
2,360.686747
58. Liu Xiaoyu
柳小御
0.000954522
2,415,490
36
83,003
2,305.638889
59. Bo Ke Bi 
波克比_
0.002070984
1,078,820
96
214,485
2,234.21875
60. Peter Xu
徐峰立
0.000510627
4,356,184
166
369,248
2,224.385542
61. Raki
酸梨raki
0.001427978
1,553,061
129
286,088
2,217.736434
62. Shi Shang Nu Wang
时尚女王
0.000429995
5,013,414
121
260,845
2,155.743802
63. Kiki
黎洛KIKI
0.001828137
1,162,255
46
97,739
2,124.76087
64. Soso
周松SOSO
0.001943242
1,090,176
21
44,488
2,118.47619
65. Lin
Lin张林超
0.000483183
4,377,784
96
203,066
2,115.270833
66. A Hua Hua Jiang
阿花花酱
0.000806806
2,575,733
69
143,390
2,078.115942
67. Yukiki
妙琳Yukiki
0.001105931
1,852,948
129
264,351
2,049.232558
68. Kira
吉良先生
0.000871036
2,260,666
174
342,627
1,969.12069
69. Avivi
冯娃娃Avivi
0.00173012
1,069,854
41
75,890
1,850.97561
70. Dannie
王丹妮
0.001676885
1,057,345
88
156,028
1,773.045455
71. Zhou Xiao Chen Kiki
周小晨kiki
0.001488373
1,180,189
82
144,038
1,756.560976
72. Vivian Xu
vivianxu1105
0.001191259
1,457,935
99
171,941
1,736.777778
73. Lulu
LU一丝
0.001331803
1,291,123
113
194,306
1,719.522124
74. Senlyevol
Senlyevol
0.001613743
1,050,196
71
120,327
1,694.746479
75. Si Fu Jie Pai
私服街拍
0.000543735
2,857,176
126
195,747
1,553.547619

          

Name
Weibo name
Engagement
Followers
Posts
Interaction (total)
Interaction (average)
76. Emma
唐艺然Emma
0.002317049
665,590
44
67,857
1,542.204545
77. Cecilia
C宝CC
0.001480044
1,023,813
59
89,402
1,515.288136
78. Yurina Shan
优里娜
0.001318146
1,127,978
131
194,776
1,486.839695
79. Zhao Qiuchen
赵秋晨
0.001189662
1,248,739
52
77,250
1,485.576923
80. Boy Nam
江南BoyNam
0.000816126
1,653,306
163
219,937
1,349.306748
81. Yuri
Yuri轻松熊控
0.001010032
1,264,540
31
39,594
1,277.225806
82. Kevin
Kevin凯文老师
0.002818905
54,944,061
149
186,811
1,253.765101
83. Niuer
牛尔
0.000438205
27,719,289
144
174,911
1,214.659722
84. Anny Fan
Anny__Fan
0.000429778
2,780,151
137
163,694
1,194.846715
85. Li Na Ya Tou
莉娜丫头
0.001096982
1,079,502
67
79,341
1,184.19403
86. Leaf Greener
叶子LeafGreener
0.003965443
279,540
8
8,868
1,108.5
87. Nicole
神算卜子妮可儿
0.004827107
222,131
96
102,936
1,072.25
88. Ava Foo
AvaFoo
0.001039669
988,186
171
175,683
1,027.385965
89. Crystal
穆熙妍Crystal
0.00036227
2,569,305
96
89,355
930.78125
90. Mr Bags
Bags包先生
0.000293497
3,161,289
336
311,751
927.8303571
91. Hua Zhuang Bu Qiu Ren
化妆不求人
0.001045653
867,555
124
112,488
907.1612903
92. Ivy
吕颖lvy
0.000736352
1,073,193
105
82,976
790.247619
93. Xi You Mi
夕又米
0.000190802
2,296,180
61
26,725
438.1147541
94. Ritar993
热门欧美妆视频分享最新资讯
0.003307801
108,838
138
49,682
360.0144928
95. Ai Wei Daily
艾薇Daily
0.000550342
633,640
121
42,195
348.7190083
96. Twice-Chic
Twice-Chic
0.000766995
444,092
159
54,158
340.6163522
97. Chen Xue
냈汽v
0.000336676
960,790
162
52,403
323.4753086
98. Hua Zhuang Ting Jian Dan Yo 
化妆挺简单Yo
0.00021298
1,304,442
89
24,726
277.8202247
99. Mei Rong Hu Fu Show
美容护肤show
0.000242572
1,120,810
57
15,497
271.877193
100. Anna
时尚编辑Anna
0.008141755
3,307,604
128
34,470
269.296875
In this Story: #icons