Italian luxury house Tod’s has announced Chinese celebrity Xiao Zhan as its newest brand ambassador, representing Tod’s classic DNA symbols from a contemporary perspective.
Xiao Zhan is one of China’s most famous actors and singers with more than 30 million followers on Weibo. To introduce him as brand ambassador, Tod’s creative director Walter Chiapponi designed an array of new limited-edition items for the ambassador, which are presented in two distinct looks.
In the first, Xiao Zhan wears a black hoodie embossed with a Tod’s pattern that matches perfectly with Tod’s classic loafers on his feet, which feature the iconic three-dimensional metal chain accessory. Xiao also carries the new T Timeless belt bag decorated with a metal T logo, another iconic symbol of the brand.
For the second look, Xiao Zhan wears a navy blue t-shirt paired with Tod’s classic suede shirt jacket and the Tod’s Tabs sneakers in a casual style.
The simple, sleek and white Tod’s Tabs sneakers contrast nicely with the black T logo sling bag which Xiao Zhan holds in one hand.
With his elegance and charisma, Xiao Zhan is the perfect ambassador for the Tod’s brand.
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