Louis Vuitton launched the first resort activation of the year, partnering with Galaxy Macau, revealing an exclusive pop-in and a poolside takeover last week

This summer, Louis Vuitton continues the resort concept of its LV By The Pool collection, extending the global activation to Banyan Tree Macau – an urban oasis in the heart of a bustling metropolis.

The poolside is transformed in an energising coral colourway, where the branded pool floor and the LED façade arch in the Monogram-inspired tile pattern will set the tone and the ambience of the resort takeover.

The motif wraps everything in the curated space including the sun beds, poolside umbrellas, and cabanas, and the special animated ice-cream bicycle stand, transporting guests to experience the spirit of travel and coastal living with Louis Vuitton.

The exclusive pre-launch of LV By The Pool 2024 women’s collection at the Galaxy Promenade store and the release of the prefall 2024 drop 2 men’s collection is celebrated with a pop-in that emanates a relaxing summer by the beach uses tones of neutral colours and furnishings.

A giant installation of the maison’s motif is created with different forms of seashells in the signature Monogram and Damier pattern. Set against a beige Monogram back wall, guests will also discover the newest Men’s and Women’s collections showcased, evoking the perfect summer getaway.

Also see: Jannik Sinner this summer with new Gucci x Head duffle bag