Black Friday 2020: Where to shop and what to buy

With Black Friday and Cyber Monday just around the corner, it’s time to get your browser windows ready. Here are a few ideas on where to look for the best fashion deals, plus our top picks on what to buy. Happy shopping! 


Photo: The Row

The Net-a-Porter sale started last week and is up to 50% off. During Black Friday weekend, selected items will have an additional 15% off upon checkout.

What to buy: I’ve got my eye on this bucket bag from The Row. It’s small enough to use in the evening (the straps can be removed so it can be used as a clutch) and big enough for my daily essentials.


Photo: Alanui

Take an extra 20% off all sale items on Farfetch for Black Friday 2020.

What to buy: An Alanui cashmere cardigan has been on my wishlist for quite a few seasons now, and there’s no better time to take the plunge. I will also be adding these Suicoke x Alanui slip-ons to my cart.

Frame Denim

Photo: Frame

Frame has been a favourite label of mine for a few years now, and you can now enjoy an extra 25% off sitewide with the discount automatically applied at checkout.

What to buy: This two-toned sustainable fleece jacket (made from recycled nylon and polyester) has been on my wishlist for some time, and I’ll be checking out with it this week!


Photo: 3.1 Phillip Lim

American e-tailer Shopbop will be having five sales across five days, kicking off with 25% off closet essentials with the code ‘ESSENTIALS’. Save on jeans, pants, skirts and more – I’ve got my eye on the square-toed Tess boots from 3.1 Phillip Lim, the perfect fall/winter staple.


Photo: Stand Studio

For Hypebeast’s retail arm, HBX, Black Friday means you can get 30% off selected regular priced items using the code ‘BFS30’ at checkout. Shop the latest from high fashion favourites like Bottega Veneta, Maison Margiela and Burberry to street-friendly labels like Stussy and MISSBHV.

What to buy: Scandi-label, Stand Studio, offers some of the best priced and considered styles of leather, shearling and faux furs around. This boxy shearling overskirt in houndstooth print is an easy piece you can wear all winter long. 


Photo: Casetify

If you managed to pick up the latest iPhone 12, then Black Friday weekend is a great time to get a new and customised Casetify case to fit.

What to buy: Enjoy deals such as 20% off ultra-sturdy cases, plus other deals sitewide. 


Photo: Lululemon

Shop the Black Friday capsule collection on Lululemon. Designed for the fashionably fit, these pieces in black and dark teal are great additions to your workout wardrobe. 

What to buy: The cropped Define jacket in black is the perfect piece to zip right into after a workout.

Alo Yoga

Photo: Alo Yoga

For Black Friday, Alo Yoga lets take up to 70% off site-wide (including 20% off new arrivals), without the need for any special codes.

What to buy: Their high-waist airlift leggings are arguably the most flattering pair of workout tights around. 

Set Active

Photo: Set Active

If you need a little extra motivation to work out (and keep that holiday weight off), Set Active is a great label to try – psst, it’s a favourite of Kaia Gerber’s. For Black Friday, shop their sitewide sale with discounts up to 60% off, and stay tuned for their exclusive limited-edition colours and styles that drop daily from Thursday, 26 November.

What to buy: Try their bike shorts in slate with a matching sports bra for your next home workout.

Harvey Nichols

Photo: Saint Laurent

Celebrate Cyber Week with Harvey Nichols online, where a selection of items will be marked down by 40% from now until 1 December. One thing to keep in mind when shopping the Black Friday sales that you should be looking for things you truly love and will wear often.

What to buy: It’s a great time to be investing in classics, such as this camel blazer from Saint Laurent. 

Moda Operandi

Photo: Paco Rabanne

Moda Operandi has kicked off its Black Friday sale with discounts up to 50% off.

What to buy: This Paco Rabanne printed crepe dress with matching jersey turtleneck has been on my wishlist the entire season.


Photo: L’Academie

Revolve kicks off Black Friday weekend with a presale of 50% off and new markdowns. The American online retailer is never short of cute, everyday dresses, and that’s exactly what I’ll be adding to my cart.

What to buy: This maxi dress from L’Academie is the perfect summer dress or beach cover-up.

See also: CASETiFY’s new collab with DHL for Limited Edition iPhone Cases and Apple Watch Bands

In this Story: #fashion