Acclaimed beauty brand Charlotte Tilbury has just announced its first standalone flagship store in Asia in K11 Musea. Founder and make-up artist to the stars, Charlotte Tilbury, says: “This is an incredible moment for my brand in Asia, from launching just over a year ago with Lane Crawford to now opening the doors to my first standalone ‘Beauty Wonderland’ at the magnificent K11 – it is a dream come true! I can’t wait for all of you gorgeous beauties to experience the magical, unique and immersive experience of visiting and shopping in one of my Beauty Wonderland stores. Go from exploring my world of make-up magic to discovering my award-winning, universally adored products, including my iconic Charlotte’s Magic Cream and my world-famous Pillow Talk look, which is available exclusively at K11! Thank you so much for your magic support so far – I am so excited to continue on this journey with you!”
The new Beauty Wonderland also has a range of unique experiences and make-up services that are exclusively available at K11 Musea. Some of the key features include Charlotte’s Iconic 10 Looks Make-up Wardrobe, with a touch-and-play bar showcasing 10 of Charlotte’s iconic make-up looks; Charlotte’s Brand-New Magic Mirror Powered by Make-up AI (Artistry Intelligence), in which a unique technology application can decode beauty secrets using algorithms in virtual one-on-one consultations and personalised make-up recommendations; Charlotte’s Beauty Boudoir, which is an art deco-inspired private consultation space that reminds one of the backstage boudoirs of Hollywood’s famous stars, and creates a perfect space for customers to experience a selection of unique make-up services and events; and last but not least, the Fountain of Youth, which is a beautiful fountain installation, in a nod to Tilbury’s Spanish upbringing, that is also an inspiration for many of the brand’s products as it also incorporates the image of Tanit, the Ibizan goddess of femininity and power.