Yen Kuok on the Rolls-Royce Dawn: ‘It Commands Respect’

Yen Kuok (Photo by Kirk Kenny)

Young entrepreneur Yen Kuok, who owns e-commerce website Guiltless, loves all things quirky and unique.

​Can you describe your lifestyle?

My lifestyle can be undeservingly comfortable. However, because I value my freedom and guard it like a hawk, I try to be as independent as possible when it comes to staying in my own small apartment, doing away with a live-in helper, buying my own groceries, tidying my own space and, of course, driving myself to work.

How would you describe your personal style?

My personal style, when it comes to getting things done, is to be laser-focused and no- nonsense. Every detail needs to be recorded and organised, and every decision needs to be made with rational pros and cons. Fashion- wise, I’d like to think of myself as a chameleon with a penchant for quirky accessories. One thing remains constant, though: I try to look polished and carry a funny or unique bag.

Are you a car enthusiast?

I have a utilitarian view of cars. A car takes you from point A to point B, and anything beyond that is self-expression. I don’t consider myself a car enthusiast because I don’t see a need for multiple cars – yet. I have zero interest in engines or sports cars. In fact, I would hate to drive a sports car in Hong Kong because roads here aren’t meant for speed.

What kind of driver would you say you are?

The most dangerous sort. I can get pretty impatient and aggressive when in a rush, which is worsened by the fact that my car is built like a tank and, being a more practical car-user, I don’t care if it gets scratched or banged up.

What do you look for when picking out a car?

My priority list in descending order is sense of security, comfort, speed, add-on features, external appearance and agility.

Most people think Rolls-Royce is classic and mature. Do you think the same? Did your view change after driving the new Rolls- Royce Dawn?

Yes, I’ve always viewed Rolls-Royces as mature cars driven by chauffeurs, but the convertible Dawn has really turned that view around. People can now enjoy the same comfort and protection from a Rolls-Royce without compromising their independence, manoeuvrability and passion for self-driving.

What was your first impression of the Rolls- Royce Dawn?

My first impression was that of interest, but also confusion. The Dawn is meant to be self- driven and lighter, unlike other Rolls-Royces, yet it isn’t particularly streamlined and sleek, nor angular and hypermasculine like a typical sports car. In fact, the front of the car still bore the distinctive, solid Rolls-Royce shape. It later dawned on me that this was actually a very cool concept that boasts the best of both worlds. It satisfies a need for speed and freedom, yet avoids the cliché of an older person driving a flashy sports car made for a younger crowd.

What did you enjoy about driving the Dawn, in terms of style, design and technology?

I like driving larger and heavier cars, and the Dawn is as solid as any convertible can be. Design-wise, instead of coming across as a flippant sports car, it commands respect. The Dawn has some pretty advanced technological provisions, such as a speedometer projection onto the windshield and automatic door-close functions, but it also carries a classic charm, with its vintage-looking vents and interior upholstery.

In this Story: #culture / #art & design