When it comes to fashion magazines, loads of high-gloss, glamorous photographs probably pop into your mind. However, Vogue Italia has tossed out this norm for its latest magazine, replacing photographs of all models, make-up and clothing shoots with illustrations for its special January 2020 issue.
After switching over to photographic images in the late 1930s, Vogue has not used illustrations to this degree since then. So, what has driven VogueItalia to make such a giant leap? The answer is sustainability, related to the environmental impact from photoshoots.
Emanuele Farneti, the editor-in-chief of VogueItalia, said that the company is admitting there is a significant environmental impact associated with publishing a fashion magazine. Healso said the illustrated covers are an importan first step to make Vogue Italia greener. In the following year, the brand aims to change its packaging to a more sustainable, 100% compostable plastic wrapping as well.
With the hard work of the team and all artists, the money earned from the issue will be donated to finance the restoration of the Fondazione Querini Stampalia in Venice, which was severely damaged during the recent floods.
There is no doubt Vogue Italia’s decision has led to a lot of controversy in the industry; for one, some sceptical readers question if it is a gimmick. However, as one of the most globally influential fashion and lifestyle magazines, it’s good to see that it has tried to send a strong message to the world, sharing what it has done step by step to reach the goal of sustainability. Cheers to a better world in the new decade!
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