#legend100: Hong Kong’s Top 100 Instagram stars of 2017

#legend published the premier #legend100 list of Asia’s top digital voices earlier this year. It was a collection of a new breed of legends, game changers, KOLs, tastemakers and disruptors in fashion, beauty and lifestyle.

A ranking of powerful influencers, a never-before attempted feat, the luxuries and lifestyle industries sat up and took notice. Nobody had ever attempted such an ambitious undertaking. Few had dared to define what makes people influencers, fewer still had endeavoured to rank them according to their influence.

Since our mission at #legend is to inspire change, we aim to raise the bar further. With this project, we continue to define the biggest influencers in the digital domain but shine the spotlight on Hong Kong. We’ve also expanded the scope beyond fashion, beauty and lifestyle to take in fitness, photography, food, drink and travel.

Our methodology, as before, is straightforward. With the help of data analytics company Social Power, we gathered data from January 1 to April 30. We determined the influencers based on Instagram posts they made in that period. In assessing an influencer’s fan base, we looked at more than the number of followers. We looked at engagement, the quality of the posts and the conversations the influencer has with his or her fans. We also took into account the influencer’s content advocacy and brand advocacy. Then we sprinkled a little of our legendary editorial alchemy and stamped it with our editorial authority.

With the cream of the crop defined, the #legend100hk list is born. We hope it will inspire you, delight you and inform your decisions.

Best Female Fashion Award

userinstagram_accountengagement score# of posts# of likes# of followers
1. ANGELA YUEN@angela.yuen0.05123945392720,752152,890
2. CECILIA NGAN@no70.009109718126260,294226,681
3. RUBY KWAN@rougecloset0.038900434155165,43827,429
4. TINA LEUNG@tinaleung0.00520724357345,563152,864
5. HILARY TSUI@hilaryxtsui0.003986158342223,122163,566
6. ELLY LAM@ellyxxbean0.007917554122111,748115,566
7. ELLE LEE@elleiconlee0.007749761184111,73678,325
8. FAYE TSUI@faye_tsui0.01009400531382,17125,956
9. SUKI WONG@sukixx0.0043679510537,02480,587
10. ANNY FAN@anny_styleontop0.00607160311429,84942,987

Best Male Fashion Award

userinstagram_accountengagement score# of posts# of likes# of followers
1. MAYAO@mayaoo0.012383408204396,871157,065
2. CHARLES LAM@char1es0.022476316201219,00448,451
3. CHRISTOFFER@curiouschristoffer0.07087929457128,22831,730
4. ALAN SEE@seealan0.01317790213760,55933,541
5. ANSON LAU@ansonlaucf11070.01545650613345,81522,256
6. JASON CHEUNG@howareyoujason0.09260180111,67618,099
7. DECLAN CHAN@declanchan0.00513658749386,94034,264
8. CALVIN WONG@clowverk0.0102935411026,03622,927
9. RICKY KWOK@rickykwok_0.00681616160741,90410,123
10. DAVID WONG@ifeelcool0.00621791913219,76523,963

Best Female Photography Award

            

            

            

userinstagram_accountengagement score# of posts# of likes# of followers
1. VIVIEN LIU@vdubl0.03243845275509,048209,227
2. ELAINE LI@lielaine0.035786067106677,561178,617
3. ZOE SUEN@zosuen0.029230485141534,984129,796

Best Male Photography Award

userinstagram_accountengagement score# of posts# of likes# of followers
1. EDWARD KB@edwardkb0.03578758180528,761184,673
2. HARIMAO LEE@harimaolee0.07980309274170,37328,846
3. DANIEL LAU@daniel__lau0.02223072448128,335120,239
4. VICTOR CHENG@veeceecheng0.03794130263140,54458,775
5. KYLE YU@kyle_yu0.0235820934791,12082,181
6. WILL CHO@willcho0.0516557752839,40227,238
7. KELVIN’S LANDSCAPES@kelvin_yuen_0.0590619575556,13617,270
8. JEREMY@rambler150.018960873139148,82056,432
9. ALEX MARLAND@alexmaeland0.01439856912962,33933,545

Best Male Lifestyle Award

userinstagram_accountengagement score# of posts# of likes# of followers
1. PHILLIP LEE@hakkaphil0.03332832966219,82399,915
2. KEVIN POON@kpee0.0141060326769,93173,940
3. HARRIS CHAN@harris_chan_ph0.0150390942910,94425,068
4. IVAN PUN@ivan_pun0.035912504224,8456,126
5. ARTHUR DE VILLEPIN@arthur.dv0.02936499551,3899,433
6. ARTHUR BRAY@arthur_yeti0.02582189211223,0237,939
7. ANGUS WONG@djanguswong0.04567307719520,809 
8. CYRUS CHOW@cycycyrus0.00632875610022,49335,394
9. JJ ACUNA@thewanderlister0.00783785412916,54716,331

Best Female Lifestyle Award

userinstagram_accountengagement score# of posts# of likes# of followers
1. SUE CHANG@suechangg0.0599664291462,368,115270,468
2. ELVA NI@misselvani0.016183622601,954,558464,482
3. MEGHAN CHIU@meghanchiu0.02748656727132,733178,851
4. KA WAI@kawaiiifong0.0107211753865,502160,710
5. JESSICA JANN@jessjann0.0106199588857,54761,488
6. ANGEL CHU@angelchu0.0119193899873,29862,671
7. YEN KUOK@yenskiboo0.026479267104141,89751,512
8. LAIZA S@laizas_0.02574746486123,76255,889
9. VERONICA LI@vnikali0.01083893320762,22427,678
10. TONG LI@sweettongli0.023329551171119,53129,962
11. FEI PING CHANG@xoxofei0.0100327927419,05625,616

Best Male Fitness Award

userinstagram_accountengagement score# of posts# of likes# of followers
1. ALAMFISH@alamfish0.01107355910256,84050,300
2. PAUL WONG@paulgoor0.040662272148383,47563,720
3. JERRY KEUNG@3keung0.01002394434084,05124,641
4. JOHN CHAN@jc_.12080.05222072724494,6937,430
5. RICARDO LO@ricardolo0.03118133311534,32695,579
6. EMIL CHEUNG@emilcheungsports0.03103729923126,4033,673
7. AVIS CHAN@avischan5170.0053711114923,89929,789
8. ALVIN GOH@alvingoh0.006997717,94033,762
9. ANY HAYNES@ anthayneshk0.0230626712,0227,935

Best Female Fitness Award

userinstagram_accountengagement score# of posts# of likes# of followers
1.UTAH LEE@utahlee0.02300638217976,80318,647
2. COFFEE LAM@coffee899210.027562837118551,928169,685
3. BECKY FOX@_iseethesea0.0669269388692,89216,137
4. LAM LAM JESSIE@lamlamjessie0.01992218916799,20329,816
5. LISA CHENG@spider_lisa0.01070688519536,43417,372
6. NICKY INGE@nickyingenn0.0831734651,45414,031
7. LINDSAY JANG@lindsayjang0.0140638458,70050,488
8. MARGARET CHUNG@yogachung0.01844815,41217,609
9. EMI WONG@stayfitandtravel0.00860110953,40858,362
10. VIVIENNE TANG@viviennetang0.02549611036,96313,649
11. ROSEMARY VANDENBROUKE@rosemary_vdb0.010014638,34013,581

Best Travel Award

userinstagram_accountengagement score# of posts# of likes# of followers
1. BEA ALBERO@beaalbero0.019827507139752,561273,055
2. WHYY MA@myy___________0.03348267910184,57824,998
3. SIUMING_HO@siuming__ho0.0530454044543,12118,060
4. SAMANTHA WONG@samishome0.0161593395847,39350,559
5. PATRIZIA NG@patriziaaaaa0.0419185584029,41417,534
6. CINDY KO@cindiddy0.0082442918626,21936,874
7. ALEXA BUI@alexa.bui0.02187168615525,6347,544

Best F&B Award

userinstagram_accountengagement score# of posts# of likes# of followers
1. MELISSA TSE@supertastermel0.0357312763104,18620,200
2. MANDY LEE@ladyandpups0.02037848895183,78894,904
3. JONATHAN & NATALIE@natfoodiary_0.01365769159207,91195,697
4. MOANNA SHUM@moannaxdessire0.0113386989257,05254,680
5. ELLIE FURUYA@furellie0.0212482457449,34324,877
6. AMANDA R.@allmyloveamanda0.0212482451522,24769,794
7. FOODSEARCHERS@foodsearchers0.010361556189231,774118,322
8. ANGEL’S FOOD & TRAVEL@thewanderingchopsticks0.01440215722051,84716,317
9. PHYLLIS NG@hkfoodlover0.00904010112997,71183,738
10. KARIES LAM@instafoodhunter0.0160874697331,93527,164
11. ROSE CHIU@fatasslovesfood0.01352815260,04329,717

Best Beauty Award

userinstagram_accountengagement score# of posts# of likes# of followers
1. PONY PONG@ponypong0.017108591154457,387173,597
2. GIANN CHAN@chan.tsz.ying0.00880061139577,737472,240
3. S S BELINDA. W@bssw07250.02004133746133,830145,150
4. TINA WONG@tinawzq0.0479838151861,155,894129,502
5. AIKO NARISSARA YEUNG@aikonari.art0.014901099198279,50094,691
6. SPOON CHAN@khengchan_0.052544589156545,59066,553
7. MERRY SO@merryso0.020088185148192,95264,864
8. BETHNI Y@bethniy0.024402147239274,87147,127
9. BY (T)ASHA@itsjustasha0.0357235531,64016,488

Best YouTube Award

userinstagram_accountengagement score# of posts# of views# of followers
1. MELOLO@imlmelo0.0599664296236,811540,461
2. KAI W@kaimanwong0.06126883123156,324110,921
3. HANA TAM@hanatam0.0190529453823,592,621493,572
4. JENN LAM@pumpkinjenn0.043380978127957,894173,855
5. ASHA@ashaetc0.05691455101,67032,681
6. LEANNE FU@leannefu.10270.034948138107,96722,519
7. LAUREN ENGËL@engelauren0.0139419868,73825,466

This article originally appeared in the August 2017 print issue of #legend magazine.

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