#legend100: China’s Top 100 Social Media Stars

#legend100china: our definitive list to the mainland's top social media influencers

Who are the mainland’s fashion, beauty and lifestyle trendsetters? Meet the influencers and KOLs shaping the culture in  #legend’s groundbreaking collaboration with Social Power.

THE PEOPLE WHO REALLY INFLUENCE CHINA

Last month, a report on the global luxury lifestyle market by consultancy Bain concluded that sales in the sector had risen by a rapid 15 per cent this year – much of it the result of “increasingly fashion-savvy Chinese customers”. On top of that, online sales for the luxury sector in China increased by 24 per cent this year, with accessories being the top category, followed by fashion and beauty. Thus, some 85 per cent of growth in the sector was due to millennials and Generation Z.

THE #LEGEND100 CHINA

Since our mission at #legend is to inspire change, it’s timely then that we’re now bringing a ranking of the top 100 Chinese influencers to the fore with our #legend100China list. No other country’s social media platforms are so varied and so fast-moving as those of the mainland. (Just ask the world’s global luxury and lifestyle brands, who are constantly playing catch up). Whereas for our previous lists of Asia and Hong Kong’s digital influencers, we used Instagram to measure reach and influence, this time we used Weibo and the help of data analytics company Social Power. 

METHODOLOGY

The #legend100China is comprised of individuals who influence fashion, beauty and lifestyle. It isn’t a listing of celebrities with large Instagram followings, but individuals who have built their influence primarily through online channels, rather than traditional media and entertainment. Data was collected from August 1 to October 31, 2017 and based on Weibo posts made only during that period. In assessing an influencer’s fan base, we looked at more than just the number of followers. We placed the emphasis on engagement, the quality of posts and the conversations the influencer has with his or her fans.

We also took into account each user’s content advocacy and brand advocacy, which then tells us how interested the influencer’s fan base is in interacting, commenting or sharing influencer content. Focusing on engagement also helped us to eliminate accounts that underperform or those with inflated follower counts that don’t translate into a commensurate level of resonance.

As this list is an ongoing exercise, tantamount to monitoring the stock market, we intend to update the rankings of the #legend100China on a quarterly basis. We therefore invite you to monitor the movements of our stock and the social media market’s performance at our digital platform, hashtaglegend.com.

Papi Jiang, Ming Xi, Ikelili, Onlyanna and Xing Xiaoyao round out the top five spots on the list

THE TOP FIVE

1. Papi Jiang

@weibo/xiaopapi

Papi Jiang started blogging in late 2015. She’s known for her satirical videos that mock just about everything – from herself and relationships to films and social issues. Within just a few months, she rose to become one of China’s most popular online personas. Her relatable charm has won her more than 25 million followers on Weibo alone, and she has reportedly earned more than

3 billion yuan for her low-cost, down-to-earth videos. A modern star.  

2. Ming Xi

@weibo/ximingxi

Hailing from Shanghai, Ming Xi started modelling in 2009 and soon broke onto the digital and international stage during the spring 2011 show for Givenchy. She’s also been featured in advertising campaigns and runway shows for major brands including Chanel, Tom Ford, Salvatore Ferragamo, Kenzo, Jason Wu, Michael Kors, La Perla and Dior. Her most notable collaboration is with Victoria’s Secret, where at this year’s show in Shanghai, she took a tumble on the catwalk, which prompted an outpouring of support from her adoring fans.

3. Ikelili

@weibo/alsxe

Rose to popularity in 2016 shortly after posting numerous hilarious parody make-up tutorials. The 22-year-old vlogger gained six million followers in six months. The same year, he also sang the theme song to When Larry Met Mary, a Chinese romantic comedy, as well as being named one of the top digital influencers at the China Fashion We-Media Awards. Has leveraged his power into another acting role in Creature Treasured, a Chinese digital sci-fi series. 

4. Onlyanna

@weibo/1736315592

Luo Xiaoying, also known as Onlyanna, is a fashionista and entrepreneur with high digital savvy. She founded the Taobao store ASM (Anna It Is Amazing) in 2009 and has leveraged her brand to stratospheric levels. On November 11, 2017, ASM recorded more than one billion yuan in sales in a single day during the Double 11 Shopping Festival. 

5. Xing Xiaoyao

@weibo/xingxiaoyao

Xing Xiaoyao burst onto the digital scene and found fame after posting a series of make-up transformation videos in 2016. Witty, self-mocking and humble, Xing describes herself as having a “daily disposable face” and uses different make-up every day. Venturing into the music industry, she released her first single this summer, “Colour Me”, an upbeat jazzy English number.

THE LIST

[Data collected from August 1, 2017 to October 31, 2017]

      

          

NameWeibo nameEngagementFollowersPosts Interaction (total)Interaction (average)
1. Papi Jiangpapi

0.004578225

25,629,230

54
6,336,165

117,336.3889

2. Ming XiMing奚梦瑶0.010160176

5,189,213

38
2,003,486

52,723.31579

3. Ikelili艾克里里0.0056758

9,072,232

291,493,273

51,492.17241

4. OnlyannaOnlyanna0.016017906

1,990,872

1203,826,752

31,889.6

5. Xing Xiaoyao邢晓瑶0.006608221

4,487,929

1063,143,666

29,657.22642

6. AdamEve洛凡AdamEve0.006147733

4,246,181

31809,236

26,104.3871

7. Yvonne Ching程晓玥YvonneChing0.009423307

2,385,943

38854,372

22,483.47368

8. Sunny林珊珊_Sunny0.004183801

5,266,633

901,983,109

22,034.54444

9. Hanan Ran韩安冉o3o0.006244805

2,937,536

621,137,349

18,344.33871

10. David Woo吳댕偉DvWooooo

0.002622256

6,936,136

1442,619,119

18,188.32639

11. Qiu Qiu仇仇-qiuqiu0.010683582

1,471,779

31487,440

15,723.87097

12. Chonny虫虫Chonny0.004329191

2,687,224

991,151,717

11,633.50505

13. Teng Yujia矣黛솅Amiu

0.003253206

3,310,158

91979,945

10,768.62637

14. Eve张大奕eve0.001904894

5,638,257

1451,557,341

10,740.28276

15. Vcruan阿希哥VCRUAN0.003452742

3,084,662

1221,299,366

10,650.54098

16. Cherie雪梨Cherie0.00236112

4,455,374

1251,314,959

10,519.672

17. Wo Can Ayi卧蚕阿姨0.003500918

2,892,188

64648,020

10,125.3125

18. Grace Chow鷺爛행

0.002777336

3,474,280

1441,389,491

9,649.243056

19. Hong He Biji红鹤笔记0.003727191

2,417,424

45405,459

9,010.2

20. Bian Xiaozao妖精边儿0.005734721

1,163,083

69460,227

6,669.956522

21. Mr Gif颜值0.003263292

2,000,226

109711,478

6,527.321101

22. ShenYe Fachi深夜徐老师0.004200764

1,515,642

124789,490

6,366.854839

23. Perry小P老师0.000176896

35,975,539

152967,317

6,363.927632

24. Strawberry Waves浪里小草莓0.003003229

2,023,443

88534,764

6,076.863636

25. Han Huo Huo韩火火0.000748134

7,689,525

102586,785

5,752.794118

 

          

NameWeibo nameEngagementFollowersPostsInteraction (total)Interaction (average)
26. Xiao Zhu Jie Jie zz小猪姐姐zz0.003649677

1,547,831

109615,750

5,649.082569

27. Thomas Ye (aka Gogoboi)gogoboi0.000751642

7,337,043

106584,572

5,514.830189

28. Shanzi扇子NO_FAN_NO_FUN0.002796197

1,828,951

130664,834

5,114.107692

29. DipsyDipsy迪西0.000933685

5,137,928

136652,420

4,797.205882

30. Zi Tong梓瞳0.001835515

2,543,806

57266,144

4,669.192982

31. Nai Cha Mao奶茶猫0.00307448

1,459,722

44197,467

4,487.886364

32. Chen Man陈漫ChenMan0.00075785

5,742,242

103448,231

4,351.757282

33. Wan Wan Lei晚晚_0.002448402

1,743,300

60256,098

4,268.3

34. BennyBenny董子初0.003746971

1,107,566

169701,353

4,150.017751

35. Tiao Kuan Shi挑款师0.000627334

6,591,728

160661,634

4,135.2125

36. Xuanrxuanr780.002622719

1,568,830

520,573

4,114.6

37. Yan Si Shi (aka Fil)Fil小白0.001837434

2,199,390

60242,474

4,041.233333

38. LiensaLiensa小乖乖0.003010889

1,295,826

68265,308

3,901.588235

39. Zuo An Xiao左岸潇0.001086533

3,541,876

164631,132

3,848.365854

40. Quan Qiu Shi Shang Shi Xian全球时尚视线0.001149153

3,258,833

79295,847

3,744.898734

41. kss486kss4860.003169681

1,150,886

34124,030

3,647.941176

42. ChrisonChrison克里森0.000829824

4,337,892

173622,746

3,599.687861

43. Makiyo美伢姐姐Makiyo0.003324096

1,023,737

68231,404

3,403
44. JaniceJanice简妮0.00114179

2,795,598

74236,207

3,191.986486

45. MK化妆师MK0.002519428

1,262,498

150477,116

3,180.773333

46. Niko王岳鹏Niko0.001854087

1,693,721

121379,977

3,140.305785

47. Lin Dai Tong刘玳彤

0.002153853

1,441,741

84260,845

3,105.297619

48. Qin Qin Xin Xin亲亲新新-陈大奔儿0.002770868

1,101,460

76231,952

3,052

49. Ya Li Jiang Ya Ya Ya鸭梨酱啊啊啊0.00283632

1,058,139

163489,199

3,001.220859

50. Xiao Wan刘小宛0.001543261

1,942,754

91272,834

2,998.175824

        

          

NameWeibo nameEngagementFollowersPostsInteraction (total)Interaction (average)
51. ImimikaImimika艾米可0.001437051

2,000,538

72206,991

2,874.875

52. Xin Yuan就是张辛苑0.000787671

3,423,237

96258,853

2,696.385417

53. Zoe赖赖是Zoe0.002885971

917,557

162428,983

2,648.04321

54. Patty周若雪Patty

0.001593266

1,585,632

135341,055

2,526.333333

55. MM玫瑰MM

0.002209939

1,112,833

58142,639

2,459.293103

56. Missjennyjennymissjennyjenny

0.002080301

1,164,045

55133,186

2,421.563636

57. Urruolan手边巴黎urruolan0.0015990421,476,313

166391,874

2,360.686747

58. Liu Xiaoyu柳小御0.000954522

2,415,490

3683,003

2,305.638889

59. Bo Ke Bi 波克比_0.002070984

1,078,820

96214,485

2,234.21875

60. Peter Xu徐峰立0.000510627

4,356,184

166369,248

2,224.385542

61. Raki酸梨raki0.001427978

1,553,061

129286,088

2,217.736434

62. Shi Shang Nu Wang时尚女王0.000429995

5,013,414

121260,845

2,155.743802

63. Kiki黎洛KIKI0.001828137

1,162,255

4697,739

2,124.76087

64. Soso周松SOSO0.001943242

1,090,176

2144,488

2,118.47619

65. LinLin张林超0.000483183

4,377,784

96203,066

2,115.270833

66. A Hua Hua Jiang阿花花酱0.000806806

2,575,733

69143,390

2,078.115942

67. Yukiki妙琳Yukiki0.001105931

1,852,948

129264,351

2,049.232558

68. Kira吉良先生0.000871036

2,260,666

174342,627

1,969.12069

69. Avivi冯娃娃Avivi0.00173012

1,069,854

4175,890

1,850.97561

70. Dannie王丹妮0.001676885

1,057,345

88156,028

1,773.045455

71. Zhou Xiao Chen Kiki周小晨kiki0.001488373

1,180,189

82144,038

1,756.560976

72. Vivian Xuvivianxu1105

0.001191259

1,457,935

99171,9411,736.777778

73. LuluLU一丝0.001331803

1,291,123

113194,306

1,719.522124

74. SenlyevolSenlyevol

0.001613743

1,050,196

71120,327

1,694.746479

75. Si Fu Jie Pai私服街拍0.000543735

2,857,176

126195,747

1,553.547619

          

NameWeibo nameEngagementFollowersPostsInteraction (total)Interaction (average)
76. Emma唐艺然Emma0.002317049

665,590

4467,857

1,542.204545

77. CeciliaC宝CC0.001480044

1,023,813

5989,402

1,515.288136

78. Yurina Shan优里娜0.001318146

1,127,978

131194,776

1,486.839695

79. Zhao Qiuchen赵秋晨0.001189662

1,248,739

5277,250

1,485.576923

80. Boy Nam江南BoyNam0.000816126

1,653,306

163219,937

1,349.306748

81. YuriYuri轻松熊控0.001010032

1,264,540

3139,594

1,277.225806

82. KevinKevin凯文老师0.002818905

54,944,061

149186,811

1,253.765101

83. Niuer牛尔0.000438205

27,719,289

144174,911

1,214.659722

84. Anny FanAnny__Fan

0.000429778

2,780,151

137163,694

1,194.846715

85. Li Na Ya Tou莉娜丫头0.001096982

1,079,502

6779,341

1,184.19403

86. Leaf Greener叶子LeafGreener0.003965443

279,540

88,868

1,108.5

87. Nicole神算卜子妮可儿0.004827107

222,131

96102,936

1,072.25

88. Ava FooAvaFoo

0.001039669

988,186

171175,683

1,027.385965

89. Crystal穆熙妍Crystal0.000362272,569,305

9689,355

930.78125

90. Mr BagsBags包先生0.000293497

3,161,289

336311,751927.8303571

91. Hua Zhuang Bu Qiu Ren化妆不求人0.001045653

867,555124112,488

907.1612903

92. Ivy吕颖lvy0.000736352

1,073,193

10582,976

790.247619

93. Xi You Mi夕又米0.000190802

2,296,180

6126,725

438.1147541

94. Ritar993热门欧美妆视频分享最新资讯0.003307801

108,838

13849,682

360.0144928

95. Ai Wei Daily艾薇Daily0.000550342

633,640

12142,195

348.7190083

96. Twice-ChicTwice-Chic

0.000766995

444,092

15954,158

340.6163522

97. Chen Xue냈汽v

0.000336676

960,790

16252,403

323.4753086

98. Hua Zhuang Ting Jian Dan Yo 化妆挺简单Yo0.00021298

1,304,442

8924,726

277.8202247

99. Mei Rong Hu Fu Show美容护肤show0.000242572

1,120,810

5715,497

271.877193

100. Anna时尚编辑Anna0.008141755

3,307,604

12834,470

269.296875

In this Story: #legend100 / #icons