Perfumes are a lucrative business- from Elizabeth Taylor to Lady Gaga, stars have bottled formulas for success with their own signature scents
Rihanna and Arianna Grande both launched their signature fragrances this month, following a long tradition of stars riding on their celebrity to enter the lucrative beauty business.
Rihanna, who’s officially a billionaire according to Forbes, adds the unisex scent Fenty Parfum to her Fenty beauty lineup while Grande names her scent after hit song God is a Woman. These two join the likes of Brittney Spears and Paris Hilton, who have built multi-million empires off their perfumes.
Scents are one of the most common gateway items purchased by those seeking their first taste of luxury. Their affordable luxury appeal coupled with the star power of their muses make these perfumes an easy sell. So much so that the Paris Hilton brand, with its lineup of over 25 perfumes, has banked over US$2.5 billion in sales over the years, according to wwd.com.
The silver screen icon launched her first fragrance, Passion, in 1987 in collaboration with American beauty brand Elizabeth Arden. According to the brand’s former CEO Scott Beattie worked closely with Taylor on the launch, Passion became the foundation for one of the most successful fragrance businesses in history.
Taylor’s fragrance collection continues to live on today, with 16 scents still in production. In fact, her estate continues to partner with Revlon to come up with new products, with proceeds going to the Elizabeth Taylor AIDS Foundation.
Following in the footsteps of the movie legend, celebrities ride on their fame to create successful perfume bu
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