#beauty: The latest mega trends in Asia beyond Botox and fillers

As the beauty industry in Asia evolves beyond traditional treatments like Botox and fillers, consumers are embracing a more holistic approach to skincare and aesthetics. From non-invasive treatments like EmFace to the rising popularity of intimate care products, Hill Choi Lee finds out with High Society Clinic about how the industry responds to a growing demand for comprehensive beauty solutions that address surface-level concerns and deeper skin quality

With more celebrities and social media influencers talking openly about Botox and aesthetic treatments, stigma is fading away. With this has been a massive uptake in high-end beauty treatments and an increasingly diverse consumer base is now more open to medical aesthetics. 

So what can we expect from the beauty industry in Hong Kong in 2024 and 2025? Firstly, beauty reports show that the global medical aesthetic treatments market was valued at US$14.3 billion in 2023 and is anticipated to reach US$18.2 billion by 2030. Beyond the numbers, what does this mean for beauty consumers in Hong Kong?

Botox is as popular as ever but filler is declining in popularity. So what are the beauty trends to watch out for? Rebecca Chung, founder of High Society Clinic says, “Our customers want a way to have better skin quality at a deeper level. They know that injectables like Botox work well but only at a surface level. As they age, they want to take better care of their skin from the inside out with things like RF (radio frequency) treatments and supplements”. 

Are you investing in premium facials and creams but still not feeling that glow?

The secret might lie beyond the surface. Consumers are now shifting towards holistic approaches that combine traditional skincare with advanced supplements and innovative treatments. Here’s a look at the beauty mega trends taking Asia by storm, and how you can maintain youthful, glowing skin between your regular facials or aesthetics appointments.

Product efficacy: The rise of high-quality ingredients

Efficacy is everything and not all products are made the same. Consumers are increasingly seeking products formulated with high-quality, scientifically backed ingredients. This trend is driven by a discerning clientele who demand visible results and value for money. Hero ingredients such as hyaluronic acid, collagen, and NAD+ are now well-known in anti-ageing regimens and customers are making savvy decisions about which product is worth the price tag. 

Hyaluronic Acid: Known for its unparalleled hydrating properties, hyaluronic acid helps maintain skin moisture, leading to plumper, more youthful skin. Its ability to retain moisture makes it a staple in anti-ageing products.

Collagen: Collagen supplements and topicals work from within to improve skin elasticity and reduce the appearance of wrinkles. As we age, natural collagen production decreases, making supplementation essential for maintaining youthful skin.

NAD+: A celebrity favourite, this coenzyme plays a crucial role in cellular energy production and DNA repair. NAD+ supplements can rejuvenate skin cells, enhancing overall skin health and reducing signs of ageing. If it’s good enough for Kendall Jenner…

Maintaining skin quality between Botox and filler appointments

Botox and fillers are popular for their quick, visible results, but they only address the surface level of the skin. To ensure lasting skin quality, a holistic approach combining these treatments with skincare and supplements is essential. Supplements like NAD+ and collagen can help maintain skin health, providing a robust foundation that enhances the effects of Botox and fillers.

The rise of the machines – EmFace: The non-surgical lunchtime facelift 

One of the most exciting advancements in aesthetic treatments is EmFace, a non-invasive procedure that combines synchronized RF and the trademarked HIFES technology to rejuvenate facial muscles and skin. Unlike traditional methods that target only the surface, EmFace stimulates the underlying muscles, improving facial contour and reducing wrinkles.

What is EmFace? EmFace uses radiofrequency (RF) energy to heat the dermis, stimulating collagen production, while High-Intensity Focused Electromagnetic (HIFES) technology contracts facial muscles. This dual action results in lifted, tightened skin and enhanced facial features without needles or downtime.

Why is it effective? EmFace’s unique approach targets both the skin and the muscles beneath, offering a comprehensive solution to ageing. This makes it particularly effective for individuals seeking non-invasive options to maintain youthful contours and skin quality. High Society Clinic in Hong Kong provides this cutting-edge treatment, ensuring clients experience the best in modern facial rejuvenation.

The rise of personalised beauty and intimate care

Personalisation in beauty is becoming increasingly significant. According to recent statistics, 91 per cent of Gen Z and millennials prefer personalised products and services​​. This demand for tailored solutions drives innovation in the beauty industry, with brands offering bespoke skincare routines and products to cater to individual needs.

Intimate Care: Another emerging trend is intimate care, reflecting a broader movement towards holistic wellness. Women are increasingly taking control of their intimate wellness, seeking products that offer better menstrual health, hygiene, and overall comfort. This trend signifies a shift towards acknowledging and addressing all aspects of women’s health and wellness. It also indicates that consumers are comfortable discussing intimate wellness beyond the gynae’s office and women are taking control of their bodies in a way that’s new.

“Our line of beauty products is expanding quicker than we could have ever expected and it’s exciting for me, as founder, to stay ahead of the curve and create products that meet emerging trends. The latest in the line is our Intimate Gel – is a first for us. We’re not new to providing treatments for intimate wellness, but this is the first time we have created a product our customers can buy online and use at home”, says a representative at High Society Clinic.

Beauty and personal care trends in Asia

The beauty industry in Asia is witnessing a significant transformation, driven by consumer preferences for high-quality, effective products and treatments. The number of connected consumers is expected to increase significantly, from 5.3 billion in 2023 to 7.5 billion in 2030, according to Cosmetics Design Asia. This surge in connected consumers is influencing beauty trends, with a focus on product efficacy and personalised care becoming more prominent.

Embracing holistic beauty

The future of beauty in Asia is bright, driven by an increasing demand for high-quality ingredients and personalised care. With innovative treatments like EmFace and a focus on holistic wellness, achieving and maintaining youthful, radiant skin is more accessible than ever. High Society Clinic in Hong Kong offers high-quality services, treatments, and beauty products, including those for intimate care, ensuring clients can embrace these trends for lasting results.

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