Following the success of their #3890 campaign last year, Tiger Beer and WWF have once again joined forces to raise awareness for the endangered wild tigers of the world, this time enlisting the support of KENZO, the French fashion house internationally recognised for their use of tigers on their most iconic designs. The result is the Rare Stripes collection: a unique, limited-edition clothing line inspired by the individual life stories of eight wild tigers, which will be released on July 21, 2018, at the KENZO store in Ginza, Tokyo, as well as online. Each piece in the collection is made with Global Organic Textile Standard compliant organic cotton, and 100% of the proceeds will go directly towards funding WWF’s ongoing mission to double the world’s tiger population.
“The global effort to double wild tiger numbers is the best fighting chance we can give for tigers to thrive in the wild, and we are witnessing more tiger-inspired brands get behind this goal. The Rare Stripes collection demonstrates that, by raising funds and awareness towards doubling wild tigers, brands have the power to give back to this majestic animal,” said leader of WWF Tigers Alive Michael Baltzer in a statement.
Alongside KENZO’s co-creative directors Humberto Leon and Carol Lim, Tiger Beer has selected four emerging artists from around the globe to assist in the creation of the collection: contemporary artist and sculptor Meryl Smith (USA), illustrator and designer Esther Goh (Singapore), illustrator and printmaker Julienne Tan (Cambodia) and video and digital artist Sean Lean (Malaysia).
“We want people to take action to save the wild tigers. Our beloved brand icon, from extinction. We are working with our partner WWF, KENZO and the great emerging talent to create this unique Rare Stripes collection to raise global awareness and funds for endangered wild tigers,” said Venus Teoh, international brand director for Tiger Beer in a statement.
The wild tiger population is estimated to be as low as 3,900 worldwide and continues to be threatened with extinction by illegal poaching and trading. The collection has been created as a part of the six-year collaborative initiative between Tiger Beer and WWF that aims to support ‘TX2’, the goal to double the world’s tiger population by the year 2022.
To learn more about the collection, visit tigerbeer.com and shop #rarestripes from July 20